Monday, April 30, 2012

Your Monday Maintenance Tip: Place a towel under baby seats

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All manner of food bits and liquids can accumulate under a baby seat, where they can permanently stain the upholstery. Place a sheet of heavy plastic and an absorbent towel under the seat to prevent damage, and re-secure the seat according to the manufacturer’s directions.

Maintenance Tip courtesy of Reader's Digst.

Thank you to Mel for this glowing review on Yelp!

"We purchased our one year old Acura MDX one year ago. We were very pleased with the deal, and the MDX.  Since that time, I've taken it in for routine Oil Changes, and Auto Butler Wax treatments. Each time I go in, I am treated like ROYALTY.  They have an awesome lounge to wait in, with tea, coffee, hot pastries and cookies, and WIFI.  The car comes back washed, spotless and gleaming.  They do everything possible to make sure we are pleased.

COULD NOT BE MORE PLEASED!!!    A few weeks ago, they did a few recall updates while I was in for oil, and due to the length, gave me a loan car for the day. WOW... liking that new TL ride!  I was able to run a few errands and return at my leisure!  Lovin the Mac Churchill group.

We're in the market for another new car... We'll definitely keep them in mind!!!" - Mel H.

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Friday, April 27, 2012

Thank you, Harold, for this amazing review on Google Maps!

"I have purchased or leased 3 MDXs and a pickup from and all were service by Mac Churchill over the past 8 or 9 years. The sales and service people are very, very professional. They made excellent recommendations and followed through on their verbal promises as well as the contracts. The service department is tops. I have had only normal servicing and one factory recall. All were handled in minimum time with delivery when promised. There was never a reason to return the car for repeat work. I will be continuing to do business with them." - Harold

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Thursday, April 26, 2012

Video: Wide Open Throttle Reviews the 2013 Acura ILX

In the latest episode of Wide Open Throttle, host Jessi Lang takes the 2013 Acura ILX Hybrid to the hills of Malibu California for a video review. Jessi provides an excellent overview on the entire ILX line and her thoughts as a Gen-Y buyer.

Find out how Jessi feels about the ILX Hybrid in the 6-minute video below.

Text and video courtesy of Acura Connected Blog.

A big thanks to the author of this 5-star review on Dealer Rater!

"It think Mac Churchill Acura is a great dealership. Fair pricing and consistently good service - I have purchased three Acuras there over the last 10 years." - dwatts76@gmail.com

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Wednesday, April 25, 2012

Reminder: Special APR program on New 2012 Acura TSX models

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Acura Financial Services has announced a Special APR program on New 2012 Acura TSX (includes TSX Sport Wagon) models for well-qualified buyers.

24 - 36 months - 0.9%
37 - 60 months - 1.9%

Call us today at 888-632-9729 to ask a sales consultant for complete details! Or, click here for more information.

Many thanks to the author of this glowing review on City Search!

"I have been using Mac Churchill for all of my service since I have moved to Texas and I can tell you that I wish they were this friendly in all dealerships. My wife does not own an Acura and we have to take her vehicle to their dealership for service. When she took my TL in for a service she couldn't stop raving about how friendly everyone at the dealership was. Moses was especially helpful. Thank you for always taking care of us!!!" - mjm65cu

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Tuesday, April 24, 2012

Acura Announces $25,900 Starting Price for 2013 ILX

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The all-new 2013 Acura ILX will go on sale at Acura dealerships May 22, 2012, with a manufacturer's suggested retail price (MSRP*) starting at $25,900 Acura announced today. The ILX offers remarkable value for the money with robust feature content and premium appeal.

"The 2013 Acura ILX will serve as the gateway to the Acura brand," said Jeff Conrad, vice president of Acura sales. "At the leading edge of a new, sporty compact segment, the ILX delivers style, value, performance and connectivity to younger buyers looking to move into the luxury market.

"The all-new Acura ILX features a windswept exterior design with 5-passenger cabin, a choice of three powertrain options, including Acura's first-ever gasoline-electric hybrid, and a well appointed interior that is smart, spacious and sporty. It will offer a number of new, premium features including a standard Keyless Access System with smart entry and pushbutton start, along with Pandora® internet radio interface and SMS text message function for smart connectivity with the world. Like all Acura models, the ILX is equipped with a rich list of standard features including a power moonroof, aluminium wheels and Bluetooth® HandsFreeLink®.

The entry-level ILX (starting at $25,900) is powered by a 2.0-liter inline 4-cylinder engine producing 150 horsepower paired with a Sequential SportShift 5-speed automatic transmission. For those seeking a more dynamic driving experience, the ILX can be equipped with a 2.4-liter engine ($29,200, includes the Premium Package) with an output of 201 horsepower featuring a close-ratio, six-speed manual transmission. The ILX Hybrid (starting at $28,900) makes use of a 1.5-liter inline engine and an Integrated Motor Assist® electric motor. Paired with a Continuously Variable Transmission (CVT), the ILX 1.5L Hybrid has an EPA estimated** city/highway/combined fuel economy rating of 39/38/38 mpg.

As with all Acura models, the ILX will have a long list of standard features, multiple trim levels (a Premium Package and Technology Package), and excellent standard safety features— including Acura's acclaimed Advanced Compatibility Engineering™ (ACE™) body structure, front, side and side-curtain airbags, 4-channel anti-lock brakes and Vehicle Stability Assist™ (VSA®). Although yet to be tested, Acura anticipates that the ILX will achieve top crash safety ratings from both NHTSA and the IIHS.

The Premium Package (available as a $3,300 option; not available on the ILX Hybrid model) features leather seating surfaces, heated front seats, a power driver's seat, an upgraded 360 watt stereo system with XM® radio, HID headlights, foglights, 17-inch aluminium wheels, a multi-view rearview camera and an Active Sound Cancellation system to make for a quieter cabin.

Building on the Premium Package, the Technology Package (available on the ILX with 2.0-liter engine for $2,200) adds Acura's award winning ELS Surround® audio system and a full complement of relevant technologies, including AcuraLink® Satellite Communication System, Acura Navigation System with Voice Recognition™, AcuraLink Real-Time Traffic with Traffic Rerouting™, AcuraLink Real-Time Weather™ with radar image maps and HomeLink®. The navigation system makes use of a hard disk drive (HDD) with 60 gigabytes of storage capacity— including 15 gigabytes that can be specifically allocated for music storage. The Technology package is also available on the ILX Hybrid for $5,500 and includes all Premium Package features except 17-inch aluminium wheels.

The Acura ILX will be manufactured (using U.S. and globally sourced parts), exclusively at the company's state-of-the-art Greensburg, Indiana plant, one of only three plants worldwide to receive J.D. Power and Associates' 2011 Platinum Award for outstanding product quality, and the top award for any factory in North America.

TRIM

MSRP*

EPA**

ILX

$25,900

24/35/28

ILX with Premium Package

$29,200

24/35/28

ILX with Technology Package

$31,400

24/35/28

ILX 2.4 L with Premium Package

$29,200

22/31/25

ILX Hybrid

$28,900

39/38/38

ILX Hybrid with Technology Package

$34,400

39/38/38

Article and image courtesy of Acura News.

Monday, April 23, 2012

Your Monday Maintenance Tip: Don’t fill up if you see the tanker

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If you happen to see a gasoline tanker filling the tanks at your local gas station, come back another day or go to a different station. As the station’s underground tanks are being filled, the turbulence can stir up sediment. Sediment in your gas can clog fuel filters and fuel injectors, causing poor performance and possibly necessitating repairs.

This Maintenance Tip is courtesy of Reader's Digest.

Friday, April 20, 2012

Thank you, Angel, for this fantastic review on Car Dealer Check!

"MAC Churchill acura is a very good dealership from start to finish…they listened to what we wanted and needed, there was no pressure to buy, and even the salesmen that were not specific to our case were very eager to help." - angelanderson

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Thursday, April 19, 2012

Acura and Honda Top Edmunds’ 2012 Best Retained Value List

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After an honorable mention last year, today Edmunds.com has announced Acura as the top luxury brand winner in its 2012 Best Retained Value® Awards. In its second year, the awards aim to recognize brands and individual models that have the highest projected resale value after five years according to Edmunds’ data.

The Acura MDX took top spot in the SUV Over $45,000 segment, while the Acura TL and TSX are honorable mentions in the Sedan $30K-$40K segment.

“A reliable assessment of a vehicle’s resale value can be a critical piece of information for consumers in the car-buying process. Smart car shoppers will choose a car with high retained value so they can maximize its worth at trade-in or sale. And for consumers who lease, selecting a car with strong resale value is just as important, because resale value is a key factor in determining the monthly lease payment.”

This is Acura’s first time as the Luxury brand winner and Honda’s second consecutive win in the Non-Luxury division.

Article and image courtesy of Acura Connected Blog.

Wednesday, April 18, 2012

Save 5% on your next visit!

We know the road construction has made it inconvenient to bring your vehicle in for service. Soooooooo, we would like to offer you a 5% discount on your next service visit for the inconvenience.

5percenter

Click here to print the coupon!

Coupon not valid with any other offer. Must present coupon at time of purchase. Limit one coupon per person. Coupon does not apply to prior purchases. Other Restrictions may apply. Void where prohibited.

A big shout-out to the author of this 5-star review on Dealer Rater!

"Everyone treats me great. Service is terrific. Explains whatever needs to be done but allows me to decide what is best. I highly recommend this dealership and it's personnel." - iracecars

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Tuesday, April 17, 2012

Acura Teamed With Marvel's The Avengers as Official Sponsor of Red Carpet World Premiere

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Thousands watched with amazement as actor Robert Downey Jr. ("Tony Stark") drove onto the red carpet in a custom Acura-created sports car at the Marvel's The Avengers Hollywood premiere on Wednesday, April 11, at the El Capitan Theater. The premiere, co-sponsored by Acura, featured militarized S.H.I.E.L.D.-Edition Acura MDX and TL models that were used in the film to escort the actors on Hollywood Blvd.

In addition to Downey's impressive arrival, Marvel's The Avengers stars Chris Evans (Captain America), Mark Ruffalo (The Hulk), Chris Hemsworth (Thor) and Jeremy Renner (Hawkeye) also arrived in a fleet of Acura vehicles.

"Acura is excited to continue our presence as the official vehicle of S.H.I.E.L.D. in Marvel films (Captain America: The First Avenger, THOR, and The Avengers)," said Mike Accavitti, Vice President of National Marketing Operations. S.H.I.E.L.D. agents and Marvel's The Avengers' characters including Hawkeye and Black Widow can be seen driving militarized Acura vehicles throughout the highly anticipated film, including the MDX, ZDX and TL models, along with a cameo from the entirely new 2013 RDX.

Fans can further immerse themselves in the world of S.H.I.E.L.D. and Marvel's The Avengers by visiting Shield Ops' webpage and testing Avengers-inspired technology mounted to S.H.I.E.L.D.-Edition Acura vehicles. Fans can earn the chance to win movie passes and S.H.I.E.L.D. gear. The grand prize is an all-expense-paid Tony Stark-inspired trip to New York City.

Marvel's The Avengers opens in theaters nationwide Friday, May 4, 2012.

Article and image courtesy of Acura News.

Thank you to Shawnua for this for 5-star review on Google Maps!

"I have been having my TL serviced at Mac Churchill Acura for the past year. I have always received prompt service, they make suggestions and I decide what to do at that point. I highly recommend Mac Churchill and refer anyone who is interested in purchasing a vehicle. I feel they are the best at what they do. It is very nice to encounter "service" on a routine basis. I recently had to leave my car there and they provided me a loaner, it was a very nice MDX to drive while my vehicle was being worked on, was I ever pleasantly surprised! Thank you to Taylor and Cody as well as the rest of the service team, you are all great." - Shawnua

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Monday, April 16, 2012

Remember to like us on Facebook to take advantage of our monthly eCoupons!

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A big thanks to the author of this 5-star review on City Search!

"I own two Acuras, and would never consider taking them for service anyplace else but Mac Churchill Acura. Their dedication to customer service is evident in everything they do, and I know I can count on a positive experience every time. Most times I'm there, I see Mr. Churchill himself visiting every area of his dealership, making sure things are being taken care of the right way. I endorse them wholeheartedly." - SaltyTex

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Thursday, April 12, 2012

Acura Wins Best Luxury Campaign from Nielsen Automotive Advertising Awards

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The 2012 Acura TL campaign was awarded Best Luxury Campaign earlier this week at the Nielsen Automotive Advertising Awards event held at the 2012 New York International Auto Show.

Created by Acura's agency of record, rp&, a division of RPA, the campaign relied on visual metaphors to communicate the refined yet bold performance of the 2012 Acura TL sedan—"aggression in its most elegant form."


Two 30-second TV and in-theater spots ("Football Player," "Skier") featured two well known athletes: Detroit Lions football player Calvin Johnson and 2010 Olympic gold medal winning skier Ashleigh McIvor. Johnson and McIvor were made over into their most elegant selves to represent the aggression and elegance inherent in the luxury TL.

"2012 has been an exciting year for Acura with the launch of the all new Acura ILX and RDX, the long awaited NSX Concept and most recently, the RLX Concept, Acura's new flagship sedan," said Mike Accavitti, Vice President of National Marketing Operations. "We are honored to add Nielsen's award to that list as we continually strive to create campaigns that further Acura's brand philosophy of innovation and advancement."


Acura's first-ever national Super Bowl ad "Transactions," featuring Jerry Seinfeld and Jay Leno in a battle against one another for the first NSX, also created significant buzz for the brand this year capturing more than eighteen million viewers on YouTube alone. The announcement to resurrect the NSX has generated a lot of attention to the Acura brand and our products," said Mike Accavitti. "The NSX is the ultimate expression of advanced performance through engineering efficiency which lies at the core of Acura's own unique DNA and further promotes our focus of human-centered synergy."

The only awards program measuring effectiveness of automobile TV ads, the Nielsen Automotive Advertising Awards are based on response data from 2.5 million viewers of national television advertising collected by Nielsen. Nielsen measures the effectiveness of every ad and product placement on 24 measured networks. All national auto ads that began airing in 2011 were eligible for the award.

Article courtesy of Acura News.

Tuesday, April 10, 2012

New Video Available from the 2012 New York International Auto Show!

Acura's new flagship sedan made its world debut at the 2012 New York International Auto Show. Employing an array of new Acura technologies, including the Sport Hybrid SH-AWD® system, the concept vehicle will deliver an entirely new level of performance, sophistication and comfort. In case you missed the 2012 New York Auto Show press conference, exclusive video from the event now available! 

Monday, April 9, 2012

Check out our latest Special APR program for the 2012 Acura TSX!

2012-04-09_1144
Acura Financial Services has announced a Special APR program on New 2012 Acura TSX (includes TSX Sport Wagon) models for well-qualified buyers.

24 - 36 months - 0.9%
37 - 60 months - 1.9%

Call us today at 888-632-9729 to ask a sales consultant for complete details! Or, click here for more information.

Thursday, April 5, 2012

Acura and Marvel Entertainment Announce Exclusive Co-Promotion Campaign for Marvel’s The Avengers

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Acura and Marvel Entertainment, LLC, announced today the details of their promotional campaign for this summer's most anticipated film, Marvel's The Avengers. Following the luxury automaker's integration with THOR last summer, Acura is building on its established role as the official vehicle of S.H.I.E.L.D.

S.H.I.E.L.D., the international peacekeeping agency of the Marvel Universe, has a leading role in this film portrayal of the iconic comic book series. Throughout Marvel's The Avengers,S.H.I.E.L.D. agents drive various Acura vehicles, including the MDX, ZDX and TL models; the completely redesigned 2013 RDX will make a cameo appearance. In addition, an Acura convertible sports car was created specifically for the film.

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"Acura is developing an impressive second chapter as the official vehicle of the cutting-edge S.H.I.E.L.D. organization, enabling us to reinforce Acura's brand philosophy of innovation and advancement, and leverage excitement for the new ILX, RDX and NSX supercar concept product news announced earlier this year," said Susie Rossick, Acura Brand Manager.

Acura kicked off its campaign with Marvel at the New York Auto Show on April 4, 2012, where a militarized S.H.I.E.L.D.-Edition MDX was on display with a S.H.I.E.L.D. Agent Product Specialist. S.H.I.E.L.D. Agent street teams are scheduled at PAX East, Boston and C2E2, Chicago.

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As the exclusive automotive sponsor of the world premiere of Marvel's The Avengers on April 11 at the El Capitan Theatre in Hollywood, a surprise special stunt is planned to make an impactful, red-carpet entrance. A fleet of Acura vehicles will also be used as talent transportation during the premiere.

The hub of Acura's national advertising campaign for Marvel's The Avengers, located on S.H.I.E.D.'s webpage, allows fans to immerse themselves in the world of S.H.I.E.L.D. and Marvel's The Avengers. Users can rise within the ranks of S.H.I.E.L.D. by testing Avengers-inspired technology mounted to S.H.I.E.L.D.-Edition Acura vehicles. The tests take place within different combat simulation environments that correspond with the four main characters: Iron Man, Hulk, Captain America and Thor. As users attain a specific S.H.I.E.L.D. rank, they earn the chance to win movie passes and S.H.I.E.L.D. gear, including a branded tactical flashlight, a replica Acura convertible sports car (created for and featured in Marvel's The Avengers) and a virtual keyboard. The grand prize is an all-expense-paid Tony Stark-inspired trip to New York City.

Social media will be leveraged throughout the campaign to recruit fans to test their skills at S.H.I.E.D.'s webpage. The Acura.com Avengers section will also feature Marvel's The Avengers content, including trailers and movie stills.

The advertising campaign, developed by Acura's agency of record, rp&, a division of RPA, is composed of a multiplatform media buy, retail tie-ins and national ABC screenings of Marvel's The Avengers with after-parties in select markets. The entirely new 2013 Acura RDX will be featured throughout the campaign, including a 30-second TV spot which incorporates the new vehicle with scenes from Marvel's The Avengers. The spot, "Re-re-routed" begins April 16 on spot TV, cable and sports.

Unique S.H.I.E.L.D.-themed videos will run on comic and entertainment websites such as Marvel and Rotten Tomatoes and will drive traffic to S.H.I.E.D.'s webpage.

In addition, more than 130 Acura dealers will be hosting pre-release screenings of Marvel's The Avengers in early May in their respective markets.

About Marvel's The Avengers
Marvel Studios presents "Marvel's The Avengers"—the team up of a lifetime, featuring iconic Marvel Super Heroes Iron Man, The Incredible Hulk, Thor, Captain America, Hawkeye and Black Widow. When an unexpected enemy emerges that threatens global safety and security, Nick Fury, Director of the international peacekeeping agency known as S.H.I.E.L.D., finds himself in need of a team to pull the world back from the brink of disaster. Spanning the globe, a daring recruitment effort begins.

Starring Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner and Tom Hiddleston, with Stellan Skarsgård and Samuel L. Jackson as Nick Fury, directed by Joss Whedon, from a story by Zak Penn and Joss Whedon with screenplay by Joss Whedon, "Marvel's The Avengers" is based on the ever-popular Marvel comic book series "The Avengers," first published in 1963 and a comics institution ever since. Prepare yourself for an exciting event movie, packed with action and spectacular special effects, when "Marvel's The Avengers" assemble in summer 2012.

"Marvel's The Avengers" is presented by Marvel Studios in association with Paramount Pictures. The film is being produced by Marvel Studios' President Kevin Feige and executive produced by Alan Fine, Jon Favreau, Stan Lee, Louis D'Esposito, Patricia Whitcher, Victoria Alonso and Jeremy Latcham. The film releases May 4, 2012, and is distributed by Walt Disney Studios Motion Pictures.

Article and images courtesy of Acura News.

A huge thanks to the author of this sterling review on Dealer Rater!

"I have had a relationship with the folks at Mac Churchill for over twenty years and three locations. They have always treated me as a valued customer and, over the years, friend. From Mac himself, through the sales and service staff, I have always been treated in an outstanding manner. Because I put very few miles on my vehicles, Kimmie Hamilton has become my personal service advisor--continually devising a service plan to meet my unusual driving habits and ensuring that my vehicles are superbly maintained. I rely upon Kimmie. If my adult children have a problem or concern with their Acuras, I send them to Kimmie. I totally trust and depend upon the staff at Mac Churchill Acura to keep me in an up to date, well-matained automobile." - JCRainey

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"I have had a relationship with the folks at Mac Churchill for over twenty years and three locations. They have always treated me as a valued customer and, over the years, friend. From Mac himself, through the sales and service staff, I have always been treated in an outstanding manner. Because I put very few miles on my vehicles, Kimmie Hamilton has become my personal service advisor--continually devising a service plan to meet my unusual driving habits and ensuring that my vehicles are superbly maintained. I rely upon Kimmie. If my adult children have a problem or concern with their Acuras, I send them to Kimmie. I totally trust and depend upon the staff at Mac Churchill Acura to keep me in an up to date, well-matained automobile." - JCRainey

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Wednesday, April 4, 2012

Remember to like us on Facebook to take advantage of our monthly eCoupons!

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A big thanks to the author of this 5-star review on City Search!

"I have bought many cars, however this dealership is the best by far. Today, 5 years later, they always know who I am when I walk in the door. They are so accommodating in every way. I have always trusted them to fix my car in a timely manner and none of the "added" to the bill. Love the car wash and waiting room with great coffee,tea and chocolate chip cookies!" - pnolan45

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Tuesday, April 3, 2012

Acura Announces March 2012 Sales

TSX up 15 percent

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Acura today announced March 2012 new-vehicle sales of 11,166 units, a decrease of 14.6 percent compared to March 2011 based on Daily Selling Rate* (DSR). Year-to-date sales posted 30,805 units, down 4.3 percent compared to 2011.

The TSX reported 3,355 units, up 15.1 percent and the TL 2,923 units, down 29.4 percent. Total car sales reported 6,316 units, down 13.0 percent versus March 2011. The MDX was Acura's best selling model with 3,755 sales for the month, down 12.0 percent. Total truck sales tallied 4,850 units, a decrease of 16.6 percent.

*The Daily Selling Rate (DSR) is calculated with 28 selling days for March 2012 and 27 selling days for March 2011.
**Year-to-date sales based are on 77 days for 2012 and 75 days for 2011.

Article and image courtesy of Acura News.

Monday, April 2, 2012

Vehicle Spotlight: A 2012 Acura RDX w/ Tech Package SUV

Get a great deal on this 2012 Acura RDX today! Just contact Mac Churchill Acura's MiTeam for Special Internet Pricing and a true NO HASSLE buying experience!

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Call now at 888-833-3773 or click here for more information!

A big shout-out to Buddy Iles for writing this five-star review! We appreciate your continued loyalty!

"Recently purchased a new Tl, which makes my 8th new purchase from Mac Churchill since 2001. Obliviously, my Mac Churchill experienve has been great having purchased eight new vehicles over that period of time. That includes new purchase, finance, service and counting Mac and members of his team as good friends. These friendships arrose from good service and paying attention to my needs. Mac Churchill Accura is my dealership. Buddy Iles" - Buddyiles

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