Acura Debuts New Spots Custom-Made for Jerry Seinfeld's Comedians in Cars Getting Coffee

Acura in partnership with comedian Jerry Seinfeld and director Barry Sonnenfeld has created a new series of comedic commercials that will debut on Season 3 of Seinfeld's original and Emmy-nominated web series Comedians in Cars Getting Coffee. The eight spots are written and stylized in a retro 1960s style as a spoof of old-time advertising. They are a new element in Acura's exclusive sponsorship of Comedians in Cars Getting Coffee, a show where Seinfeld picks up other famous comedians in vintage automobiles and takes them out for coffee and funny, intimate conversations. The spots will debut as Comedians in Cars Getting Coffee Season 3 premieres on the web on January 2, 2014.

Seinfeld starred on camera in Acura's 2012 Super Bowl commercial, but in this new arrangement his role was behind the camera, as writer and creative collaborator. With Sonnenfeld and Acura's ad agency Mullen, the team has created a campaign that shows Acura's sense of humor, while touting the many luxury features of new models, including the 2014 MDX three-row luxury SUV and RLX performance sedan.  In one spot called Picnic, a family of five packs "90 cubic feet of potato salad" into the cargo area of the 2014 MDX.  The dad character boasts – "Man that Acura's spacious trunk seems about made for potato salad."  In another called Astro, a group of four astronauts drive together in the MDX to their lift-off and back home after their return to Earth. There's enough cargo room in the back of the MDX to store all of their space rocks and an alien figure they brought back from the trip. The voice-over on the spot says the MDX is the SUV for "when space isn't even enough space." In a spot called Love, a happy young couple is seen floating in the clouds while driving the RLX, which "makes you fall in love like you're floating on balloons."  The voice-over says the RLX is "Impressive, aggressive and has a cloud-like ride."

"My idea for 'Comedians In Cars Getting Coffee' was to show this certain aspect of the stand-up comedy world in a way that comedy fans would enjoy experiencing as if they were there," said Jerry Seinfeld. "There is absolutely no doubt that without Acura's support I would not have been able to continue beyond the initial experiment. And now Acura has enabled me to extend the concept by creating ads that fit the comedy tone of the show. I can't think of a similar situation ever occurring anywhere and I am enormously grateful to Mike Accavitti for his vision and confidence in us. This could not be more fun."

"Jerry is a comedic genius. His creativity and dedication to excellence made these new spots the gems that they are," said Mike Accavitti, Senior Vice President, American Honda Motor, Co. "We seek to continually innovate our marketing at Acura. Comedians in Cars Getting Coffee and these fun ads perfectly align to our independent thinking, car enthusiast target customers".

Test drive an Acura at Mac Churchill Acura and stay tuned on our Facebook and Twitter as the videos are released.

Acura NSX Supercar Concept to Debut in Virtual World Of Gran Turismo®6 Game

The highly anticipated Acura NSX, in concept form, will fire up its twin-turbocharged engine and innovative new three-motor, torque vectoring Sport Hybrid powertrain in Gran Turismo®6 (GT6), which releases worldwide today. The 'real driving simulator' available exclusively for the PlayStation®3 system gives sports car enthusiasts their first opportunity to get behind the wheel of the next generation Acura NSX Concept. 

"Whether in the virtual world of Gran Turismo today, or on real-world roads and racing circuits less than two years from now, the Acura NSX will be an incredibly innovative and thrilling ride that delivers something entirely new to the world of super sports cars," said Mike Accavitti, senior vice president of Auto Operations at American Honda Motor, Co., Inc. "The wait is over for NSX fans eager to get behind the wheel of the next Acura supercar, and they can rest assured the actual production car will be even more amazing than the in-game concept version." 

Targeting next-generation supercar dynamic capabilities with advanced environmental performance, the Acura NSX will be powered by a mid-mounted, direct-injected and twin-turbocharged V-6 engine mated to Acura's Sport Hybrid SH-AWD® (Super Handling All-Wheel Drive) system.

Acura's Sport Hybrid SH-AWD® is an all-new, three-motor high-performance hybrid system that combines torque vectoring all-wheel drive with advanced hybrid efficiency through the use of three electric motors – one motor integrated with the V-6 engine and its all-new dual-clutch transmission (DCT) driving the rear wheels, and two high-output electric motors driving the front wheels. The system enables instant delivery of negative or positive torque during cornering to achieve a new level of driving performance unparalleled by current AWD systems. Acura defines this unique customer benefit of it's luxury performance vehicles as "the synergy between man and machine."

Global development of the NSX is being led by engineers at Honda R&D Americas, Inc., in Raymond, Ohio. The next-generation Acura sports car will be produced using domestic and globally sourced parts at the state-of-the-art Performance Manufacturing Center, now under construction in Marysville, Ohio.  The all-new NSX is expected to go on sale in 2015.

Keep an eye on Mac Churchill Acura and our Facebook and Twitter for more updates on the NSX's availability as it approaches arrival.

Acura ILX Wins 2013 Motorists Choice Awards from IntelliChoice and AutoPacific

The Acura ILX luxury sports sedan has earned two 2013 Motorists Choice Awards from IntelliChoice and AutoPacific for the premium market segment in the Youthful and Cosmopolitan categories.  IntelliChoice and AutoPacific define the "Youthful" vehicle as one that "makes you feel young when you own it," while "Cosmopolitan" is defined as a vehicle that "provides prestige or quiet refuge within a city setting."

"The ILX is positioned as the gateway to the Acura lineup, so winning the Motorists Choice award for the Youthful category is just one more indication we are hitting the Generation Y target," says Jeff Conrad, Vice President and General Manager of Acura.

With its high quality and well-appointed interior, ILX is smart, spacious and sporty. It offers numerous features important to young luxury buyers, including a Keyless Access System with smart entry and push-button start, Pandora® interface and SMS text message function for easy connectivity, Bluetooth® HandsFreeLink®, and a power moonroof.

The 2014 Acura ILX further increased value on a luxury scale with eight new standard features to enhance its curb appeal, interior comfort and overall driving enjoyment. This includes upgraded 17-inch alloy wheels, new leather seating surfaces and leatherette door liners, an eight-way power driver's seat, heated front seats and a Multi-Angle Rearview Camera. The ride experience is further enhanced by a new audio-system subwoofer and an Active Noise Cancellation (ANC) system that are standard features on the 2014 ILX.

Also available on ILX is the AcuraLink™ Satellite Communication System, Acura Navigation System with Voice Recognition™, AcuraLink Real Time Weather™ with radar image maps and HomeLink.

IntelliChoice and AutoPacific pick vehicles that deliver a combination of high consumer satisfaction and lower-than-expected ownership costs over time.  Each year, AutoPacific performs an owner satisfaction survey in the U.S. that solicits consumer feedback from new vehicle buyers. From these data, AutoPacific compares overall buyer satisfaction between individual models and vehicle classes and announces its annual Vehicle Satisfaction Awards based on the findings.

Come test drive an ILX today at Mac Churchill Acura and don't forget to stay up to date on our Facebook and Twitter.

2014 Acura RLX Sport Hybrid SH-AWD: The Most Powerful and Technologically Advanced Vehicle in Acura History

The 377-horsepower Acura RLX Sport Hybrid SH-AWD luxury-performance sedan will be on public display for the first time this week at the Los Angeles International Auto Show, showcasing Acura's dynamic new three-motor hybrid system.

The 2014 Acura RLX Sport Hybrid SH-AWD, which launches next spring, is the first vehicle to deploy Acura's new three-motor hybrid powertrain technology. The system combines a highly efficient, direct-injected V-6 engine with an all-new, Acura-designed, 7-speed dual clutch transmission with built-in electric motor and an electrically powered variant of Acura's highly regarded torque-vectoring Super Handling All-Wheel Drive (SH-AWD).

This advanced new hybrid powertrain delivers exhilarating driving performance with incredibly responsive power delivery and precise, sure-footed handling performance like no other vehicle in its class. Supported by the instantaneous torque delivered by its high-output electric motors, the RLX Sport Hybrid runs a 0-60 mph time comparable with competitor's V8-powered machines. This performance, however, is coupled with a 28/32/30mpg (city/highway/combined) EPA fuel economy rating, which is in the range of 4-cylinder-powered luxury sedans. 

Powertrain and Drivetrain
The RLX Sport Hybrid's 3.5-liter, 310-horsepower, i-VTEC® V-6 engine with Variable Cylinder Management™ (VCM™) includes an idle-stop feature to help maximize fuel efficiency. The engine is mated to an all-new, 7-speed dual clutch transmission with built-in electric motor. In automatic mode, the transmission provides highly responsive and intuitive gear selection, including matching engine revs during downshifts, in manual mode, the Sequential SportShift paddle shifters give the driver gear selection control to make virtually seamless ratio changes.

The electric SH-AWD system on the RLX Sport Hybrid eliminates the conventional drive shaft and rear differential, replacing them with two high-output 27-kilowatt electric motors. The rear motors dynamically distribute both positive (drive) and negative (regenerative braking) electric-motor torque, depending on driving conditions, and which torque vectoring assists in cornering. The system is further aided by a 35-kilowatt front electric motor that supplements engine torque to the front wheels and provides regenerative brake torque to charge the vehicle's 260-volt lithium-ion battery pack.

Body and Chassis
With a longer wheelbase and wider greenhouse than competing mid-luxury sedans, the RLX Sport Hybrid SH-AWD delivers full-size interior space in a nimbler, mid-size luxury sedan package. The RLX boasts the longest rear-seat legroom (38.8 inches), and best front (59.6 inches) and rear (57.0 inches) shoulder room in the mid-luxury class. The RLX advanced body design makes extensive use of high-strength steel and aluminum, further aiding its outstanding fuel efficiency, straight-line performance and superior handling agility.

In front, the RLX's double-wishbone, lower double-joint front suspension with Amplitude Reactive Dampers significantly improves handling agility, driver confidence and security, and ride sophistication. In back, the RLX's multi-link rear suspension is optimized for a flat ride during cornering, confident turning capability, and a smooth ride in a variety of urban, highway and open road scenarios.

Technology
Acura technology firsts on the 2014 Sport Hybrid also include the Acura electronic gear selector and Acura Head-Up Display System. The Acura electronic gear selector replaces the conventional, center console-mounted shift lever with an efficiently packaged push-button array that allows the driver to easily select the desired drive mode—Park, Drive and Reverse, as well as Sport and Normal driving modes. The Acura Head-Up Display System provides the driver with at-a-glance access to key driving information projected on the windshield. Display modes include Sport Hybrid system operation, turn-by-turn navigation, speedometer and compass, as well as alerts from various driver-assistive systems.

The RLX Sport Hybrid SH-AWD features Acura's signature Jewel Eye™ LED headlights, which offer outstanding light distribution and excellent down-the-road illumination performance and light characteristics. The RLX taillights utilize periphery LED illumination that is both effective and highly distinctive.

With the expanded range of standard and available technology features built into the RLX, substantial engineering effort was put into making each feature intuitive and easy-to-use. The focal point of the new instrument panel is a large, 8-inch color screen that combines audio/information and navigation functions and provides access to an array of customizable features. An additional 7-inch color On Demand Multi-Use Display™ (ODMD) touchscreen is positioned within easy reach and controls the audio system and many other features. 

Audio and Connectivity
Exceptional audio performance has long been an Acura hallmark, and in the RLX Sport Hybrid SH-AWD, two audio systems are offered. The Technology package includes the Acura/ELS Studio® Premium Audio System with an advanced 14-speaker array. In the Advance package, the 14-speaker Krell system — with speakers and amplifiers engineered by Krell, one of the most respected audio companies in world — sets a new benchmark in automotive audio performance. 

The RLX is equipped with the next-generation AcuraLink® cloud-based connected car system, delivering a comprehensive array of media, convenience, and security services via embedded two-way communications and web-enabled devices. AcuraLink® leverages Pandora® interface for streaming audio and the Aha™ by Harman cloud-based interface to provide users with thousands of customizable cloud-based news, information and media feeds. The next-generation AcuraLink® also delivers an array of available, subscription-based, security and convenience features, such as AcuraLink Real-Time Traffic™ featuring freeway traffic and, for the first time, surface street traffic information.

Safety and Driver-Assistive Technologies
The new RLX Sport Hybrid SH-AWD offers an extensive array of advanced safety, visibility and driver-assistive technologies that put the RLX on the leading edge of collision avoidance and assisted driving capability. Standard and features include a Multi-Angle Rearview Camera, Collision Mitigation Braking System (CMBS), Forward Collision Warning (FCW) and Lane Departure Warning (LDW), along with Lane Keeping Assist System (LKAS), Adaptive Cruise Control with Low-Speed Follow and Blind Spot Information (BSI) system.

Utilizing Acura's next-generation Advanced Compatibility Engineering™ (ACE™) body structure, along with seven airbags (including a driver's knee airbag), the RLX Sport Hybrid SH-AWD is anticipated to earn top-level safety ratings, including a 5-star NCAP Overall Vehicle Score and an IIHS "TOP SAFETY PICK+" rating, plus a GOOD rating in the IIHS small overlap front collision test.

Come test drive an RLX today at Mac Churchill Acura, and don't forget to check us out on Facebook and Twitter.

Mac Churchill Acura of Fort Worth - Celebrating 20 Years of Acura Service

With General Manager Sharbel Lattouf and son Kent Churchill looking on, Dean Carone, Acura Assistant Zone Manager, presents a plaque celebrating 20-years of Acura service to Mac Churchill of Mac Churchill Acura.

“It’s hard to believe how much we’ve grown,” Mac said.

“From the smallest Acura dealer in the Dallas-Fort Worth Metroplex, we’re now the top-volume Acura Dealer in North Texas, the top-volume Certified Preowned Acura Dealer in the Southwest and one of the top ten in the United States.”  “It’

s very humbling,” he added.

From a tiny annex at the Lincoln Mercury dealership on Trail Lake to the sprawling new 10 acre complex at 3125 NE Loop 820 in Northeast Fort Worth, Mac Churchill has always believed that exemplary customer service was the key to success in the automobile business.  A pillar of the community, his mantra, “When Your Name Is On The Building, Your Reputation Is On The Line,” is the driving force behind Mac’s continued support of many local charities and his active participation in community affairs.

“This isn’t just a Mac Churchill Acura celebration—it’s a community celebration,” added Kent Churchill.  “We want to thank all of our clients and the community-at-large for helping us become the premier Acura dealership in North Texas.”

Mac Churchill Acura is fulfilling its role in the community by providing incredible cars and impeccable service to the citizens of Tarrant County and the surrounding area with a full-line of technologically advanced Acura vehicles including the ILX, TSX, TL, RDX, MDX, ZDX and the all-new Acura flagship, the 2014 Acura RLX.

With over a thousand new and preowned vehicles on the lot, a new Used Car Supercenter, competitive financing and a team of sales and service professionals waiting to serve you, it’s no wonder Mac Churchill Acura has experienced such explosive growth over the last twenty years.

“We’re proud of our Award-winning Sales and Service Departments,” Sharbel Lattouf, General Manager, stated matter-of-factly.  “They’re the best in the business,” he added.

Not content to rest on their laurels of the past twenty-years, family-owned and operated Mac Churchill Acura, nine-time recipient of the prestigious Dealership of Distinction award from Acura, is well-positioned to continue their phenomenal growth.  “We are honored to have been able to serve your transportation needs for the last twenty years and look forward to serving them for the next twenty years,” Mac beamed.

Call Mac Churchill Acura at 817-232-2872 or visit us at 3125 NE Loop 820 in Northeast Fort Worth.  You can also shop from the convenience of your home or office by visiting us online at MacChurchill.com or check out our complete online Acura OEM Parts Catalog at AcuraOEMPartsDepot.com.

Be sure to check out our Facebook and Twitter for further news and updates.

Get Ready for Winter with our $119.95 Coolant Flush Coupon!

Get ready for winter and save $30 this month when you have your coolant system flushed and refilled with fresh coolant!

Here's how to get to the coupons:

Just hit the button that says Offers!

Come on in to Mac Churchill Acura to redeem your coupon, and be sure to stay up to date on our Facebook and Twitter!

Acura to Debut Custom Performance Sedans at SEMA

Acura today unveiled three customized sedans at the 2013 Specialty Equipment Market Association (SEMA) show in Las Vegas, including the Acura RLX VIP Sedan, created by Evasive Motorsports, the RLX Urban Luxury Sedan and Street Performance ILX, both created by MAD Industries.

"How better to amp up the inherent luxury, excitement and prestige of the Acura Brand than to partner with the enthusiast crowd and create these custom RLX and ILX sedans," said Mike Accavitti, senior vice president of Auto Operations. "SEMA is where we go to add that little bit of spice that brings out the true performance character in our Acura lineup."

Acura engaged MAD Industries and Evasive Motorsports, both located in Southern California, to use Acura sedans as the platform to create even more exciting and dynamic custom vehicles.  

2014 Acura RLX VIP Sedan
Evasive Motorsports created an Acura RLX VIP Sedan that is equally comfortable for daily commuting, or as a stylish upgrade for an evening on the town. The design includes a custom carbon fiber front bumper lip and vents, a modified rear bumper and fabricated exhaust system with titanium tips. Chargespeed side skirts combined with a deck lid spoiler and splash guards from Acura Genuine Accessories round out the body modifications.  Nano-Fusion Film is used to protect paint on the front end. The wheels are 21-inch Advan F15 models wrapped in 245/35ZR-21 Continental ExtremeContact DW tires, both contributing to the VIP look. Prototype Tein Street Flex coilovers allow lowering of the RLX body. Four-pot Project Mu calipers and brake pads, and Evasive-spec brake rotors sit behind the front wheels. In the cabin, custom neck pillows wrapped in Jordan Brand-inspired elephant print add luxury and style.

Powertrain Modifications

• Custom Evasive Motorsports exhaust
• Quad titanium exhaust tips

Chassis/Suspension Modifications

• 21 x 9-inch (+35mm offset) AVS Model F15 wheels
• 245/35ZR-21 Continental ExtremeContact DW tires
• Prototype Tein Street Flex Coilovers
• Project Mu 4-piston big brake kit
• Project Mu NS400 brake pads
• Custom Evasive-spec brake rotors

Exterior Modifications

• Custom carbon fiber front chin spoiler
• Custom carbon fiber front bumper vents
• Chargespeed carbon fiber side skirts
• Acura Genuine Accessories deck lid spoiler
• Acura Genuine Accessories splash guard set
• Muteki SR48 Lugs
• S&A Design vinyl stickers
• Nano-Fusion paint protection film

Interior Modifications

• Custom Jordan Brand-inspired elephant print neck pillows

 

2014 Acura RLX Urban Luxury Sedan
The 2014 Acura RLX Urban Luxury Sedan, by MAD Industries, is designed to appeal to the driver looking for a performance luxury sedan for every day needs. For the exterior, an Acura Genuine Accessory decklid spoiler and 3M 1080 Scotchprint wrap film, in brushed black metallic with gloss black accents, create a bold but refined look. 3M Color Stable window film completes the appearance creating a modern urban style. Silver 22-inch Niche wheels wrapped in Nitto Invo tires add an aggressive element to the stance. Complementing the wheels, MPG custom satin black caliper covers finish off the exterior details. Inside, a contemporary feel is created by 3M brushed black metallic film door and trim accents.

Chassis/Suspension Modifications

• 22 x 9-inch Niche Apex-M125 silver & machined wheels
• 265/30ZR-22 Nitto Invo luxury sport performance tires
• MPG Custom satin black caliper covers

Exterior Modifications

• Acura Genuine Accessories deck lid spoiler.

Interior Modifications

• 3M 1080 Scotchprint wrap film series in brushed metallic - 1080-BR212

Acura Street Performance ILX
The Acura Street Performance ILX, by MAD Industries, is designed to appeal to the enthusiast looking for a fun car that feels at home on city streets or a curvy mountain pass. Wrapped in matte copper metallic and accented by matte charcoal metallic 3M Scotchprint 1080 film, the ILX stands out from the crowd. Acura Genuine Accessories aero kit is tastefully matched to a set of 19-inch TSW Max wheels wrapped in Nitto NT05 Max high performance tires. Tein Super Street coilovers give the ILX an aggressive stance while improving dampening during spirited driving. Under the hood, a supercharger kit from CT Engineering and an ECU tune with Hondata's FlashPro helps the ILX's 2.4-liter Inline-4 pump out 250 wheel horsepower. The prototype SP Elite exhaust from Greddy adds a throaty exhaust note.

Powertrain Modifications

• CT Engineering supercharger kit
• CT Engineering intake
• Hondata FlashPro
• Greddy SP Elite prototype exhaust
• K&N high performance air filter
• AMSOIL Dominator motor oil

Chassis/Suspension Modifications

• 19 x 8.5 TSW Max matte black wheels
• 245/35R-19 Nitto NT05 Max tires
• Tein Super Street coilovers
• Stoptech Big Brake kit
• MPG custom satin black caliper covers

Exterior Modifications

• 3M 1080 Scotchprint wrap film: copper metallic 1080-M229 and charcoal metallic 1080-M211 installed by Paradise Moterwerks
• PIAA 9006 low beam and 9005 high beam Extreme White headlight bulbs. H11 fog lamps and Terra LED dome light bulbs.
• Acura Genuine Accessories front underbody spoiler
• Acura Genuine Accessories side underbody spoiler
• Acura Genuine Accessories rear underbody spoiler
• Acura Genuine Accessories deck lid spoiler
• Acura Genuine Accessories body side molding

Interior Modifications

• CT Engineering short-shift kit
• Acura Genuine Accessories illuminated door sill
• Acura Genuine Accessories trunk tray

Come test drive a production model today at Mac Churchill Acura, and don't forget to check us out on Facebook and Twitter for further news and updates.

Two Days Left for a $29.95 Acura Oil Change!

Don't forget about the awesome coupon section on our Facebook page! Right now we've got a killer coupon that gets you an Acura Oil and Filter Change for only $29.95, but it expires on Friday!

Here's how to get to the coupons:

Just hit the button that says Offers!

Come on in to Mac Churchill Acura to redeem your coupon, and be sure to stay up to date on our Facebook and Twitter!

2014 Acura ILX Hybrid Adds to Acura Luxury Gateway Sedan Offerings

The 2014 ILX Hybrid went on sale with a manufacturer's suggested retail price starting at $28,900. The ILX is the only luxury model on the top ten list of Generation Y car shoppers according to J.D. Power and Associates and the ILX Hybrid offers those shoppers an EPA fuel economy rating of 39 mpg city. A 1.5-liter four-cylinder engine and an Integrated Motor Assist® electric motor, paired with a Continuously Variable Transmission (CVT), powers the luxury sedan.

The comfortable and well-appointed ILX Hybrid includes numerous luxury standard features including a Keyless Access System with smart entry and push-button start, Pandora® interface and SMS text message function for easy connectivity, Bluetooth® HandsFreeLink®, a power moonroof and aluminium wheels. The Technology Package adds the ELS Surround® audio system, AcuraLink® Satellite Communication System, Acura Navigation System with Voice Recognition™, AcuraLink Real-Time Traffic with Traffic Rerouting™, AcuraLink Real-Time Weather™ with radar image maps and HomeLink®.

Keep an eye on Mac Churchill Acura as the 2014s continue to roll in, and don't forget to check us out on Facebook and Twitter for more news and updates.

Less than Two Weeks Left to get an Oil and Filter Change for $29.95!

Don't forget about the awesome coupon section on our Facebook page! Right now we've got a killer coupon that gets you an Acura Oil and Filter Change for only $29.95! That's crazy!

Here's how to get to the coupons:

Just hit the button that says Offers!

Come on in to Mac Churchill Acura to redeem your coupon, and be sure to stay up to date on our Facebook and Twitter!

2014 Acura ILX Features

Keep an eye on Mac Churchill Acura as the 2014s roll in, and be sure to check out our Facebook and Twitter for news and updates.

In the meantime, Acura has released a list of the features on the 2014 ILX! Check them out below:

ENGINEERING FEATURES

2.0-liter SOHC inline 4-cylinder engine producing 150 horsepower at 6,500 rpm 2.4-liter DOHC inline 4-cylinder engine producing 201 horsepower at 7,000 rpm 1.5-liter SOHC inline 4-cylinder engine with integrated electric motor producing 111 hp at 5,500 rpm

Sequential SportShift 5-speed automatic transmission (ILX 2.0L) Close-ratio 6-speed manual transmission (ILX 2.4L) Continually Variable Transmission (ILX Hybrid)

4-wheel-independent suspension; MacPherson strut front suspension with multi-link rear suspension

Front and rear stabilizer bars

Electric Power Steering (EPS) with torque-sensing, variable power-assisted rack-and-pinion steering

4-wheel disc brakes with ventilated front and solid rear rotors

Anti-lock Braking System (ABS) with Electronic Brake Distribution (EBD) and Brake Assist

16x6.5-inch split 5-spoke aluminum wheels with P205/55R16 all-season tires (ILX Hybrid) 17x7.0-inch 5-spoke aluminum wheels with P215/45R17 all-season tires (ILX 2.0L base and Premium or Technology Package; ILX 2.4L)

EXTERIOR FEATURES

Projector beam headlights (Xenon High Intensity Discharge bulbs available, Auto on/off headlight feature and integrated Daytime Running Lights (DRL)

Available front bumper-integrated halogen fog lights

Folding side mirrors with heaters, integrated turn signal indicators and driver-side rearview mirror Reverse gear tilt down function

Speed-sensing windshield wipers with mist feature

Heat-rejecting window glass along with auto-timer defroster for rear glass

Sport-minded rear spoiler (ILX Hybrid)

INTERIOR FEATURES

SEATING and TRIM

Leather-wrapped sport-style steering wheel

Sport-style cloth trimmed front seats with manual adjustment (ILX Hybrid) Sport-style leather trimmed front seats with 8-way power adjustable driver seat and 2-way heated front seats (ILX base and Premium or Technology Package)

Driver and front passenger seat back pockets

Rear seat with center armrest, 60/40 split fold-down seatback, and trunk pass-through

Carpeted floor mats

Stainless-steel pedal covers (ILX 2.4L)

COMFORT and CONVENIENCE

Dual-zone automatic climate control system with micron air-filtration

Tilt and telescopic steering wheel

Power-operated glass moonroof with tilt feature and sliding sunshade

Auto-up/down driver and passenger power windows, power door mirrors and power door locks

Remote activated, auto-open side windows and moonroof  "quick vent" function

Keyless Access System with pushbutton start

Front center console with storage capacity

Door storage compartments

Front and rear dual beverage holders

Overhead map lights

Multi-Information Display (MID)

Maintenance Minder™ system

HomeLink® remote control system

Multi-view rear camera

Auto-dimming day/night rearview mirror

Illuminated driver and passenger vanity mirrors

12-volt power outlet

Rear window defogger

Active Sound Cancellation System (ILX Hybrid excluded)

Audio subwoofer speaker

AVAILABLE PREMIUM PACKAGE

Premium sound system with AM/FM tuner, in-dash CD player, Radio Data System (RDS), XM® Radio with Note function music reminder, USB port and AUX jack connectivity, Bluetooth® Audio, Pandora® internet radio interface, SMS text messaging feature, speed-sensitive volume control, 7-speakers with subwoofer and 360-watt amplifier

Auto-dimming interior rearview mirror

AVAILABLE TECHNOLOGY PACKAGE

Premium sound system with AM/FM tuner, in-dash CD player, Radio Data System (RDS), XM® Radio with Note function music reminder, USB port and AUX jack connectivity, Bluetooth® Audio, Pandora® internet radio interface, SMS text messaging feature, speed-sensitive volume control, 7-speakers with subwoofer and 360-watt amplifier

Acura Navigation System with Voice Recognition™ and rearview camera

AcuraLink Real-Time Traffic™ with Traffic Rerouting™

AcuraLink Real-Time Weather™

AcuraLink® Satellite Communication System with Automated Appointments

SAFETY and SECURITY FEATURES

Advanced Compatibility Engineering™ (ACE™) body structure

Vehicle Stability Assist™ (VSA®) with traction control

Driver and front passenger dual-stage, multiple-threshold front air bags, and front side airbags with passenger side Occupant Position Detection System (OPDS)

Adjustable-height front seat head restraints with active head restraint system

Driver and front passenger seatbelts with automatic tensioning system and load-limiters

3-point seatbelts for all five seating positions

Lower Anchors and Tethers for CHildren (LATCH) child seat mounting system for outboard rear seats

Tire Pressure Monitoring System (TPMS) with individual location indicators

Theft-deterrent system with electronic immobilizer

AVAILABLE DEALER INSTALLED ACCESSORIES

Exterior accessories

• 17-inch diameter 10-spoke aluminum wheels
• Front underbody spoiler
• Rear underbody spoiler
• Side underbody spoiler
• Body side molding
• Rear decklid spoiler
• Rear appliqué
• Door edge guards
• Car cover
• Splash guards
• Wheel locks
• Fog lights
• Remote engine starter
• Engine block heater

Interior accessories

• Auto day/night rearview mirror
• Illuminated door sill
• All-season floor mats
• Trunk tray
• Trunk hooks
• Cargo net
• Ashtray/cupholder
• First aid kit
• XM radio installation kit

2014 Acura MDX Crash Warning and Mitigation Systems Recognized in New Insurance Institute for Highway Safety Test Program

The Insurance Institute for Highway Safety (IIHS) today recognized the 2014 Acura MDX as part of a new effort to promote frontal collision warning and mitigation systems. The MDX offers a rich array of leading safety and driver assistive technologies including Collision Mitigation Braking System (CMBS) and Forward Collision Warning (FCW) that IIHS regards as important safety features.

For the third-generation 2014 MDX, introduced this year, engineers once again targeted top-level safety ratings including a five-star Overall Vehicle Score from the National Highway and Traffic Safety Administration (NHTSA), and a TOP SAFETY PICK+ rating from IIHS, including the highest rating of GOOD in the Institute's new stringent small overlap front crash test.

Forward Collision Warning (FCW) and Lane Departure Warning (LDW) are standard equipment on the MDX Technology Package and above grades, and the Collision Mitigation Brake System (CMBS) is standard on the Advance and Entertainment Package.

Key safety and drivers assistive technologies and features of the 2014 Acura MDX include:

• Available Lane Departure Warning (LDW)
• Available Forward Collision Warning (FCW)
• Available Collision Mitigation Braking System (CMBS)
• Anticipated Five-Star NCAP Overall Vehicle Score
• Anticipated TOP SAFETY PICK+ IIHS safety rating
• Next-generation Advanced Compatibility Engineering™ (ACE™) body structure
• World's first ultra-high strength steel, one-piece front door stiffener ring
• Available Blind Spot Information (BSI)
• Available Lane Keeping Assist System (LKAS)
• Available Adaptive Cruise Control with Low-Speed Follow
• Pre-tensioning driver and front passenger seatbelts
• Driver's knee airbag and three-row side-curtain airbags
• LATCH child seat anchors in all second row seating positions
• Multi-View Rear Camera
• Available Front and rear parking sensors (4 front/4 rear)
• Expanded View Driver's Mirror

Stay tuned at Mac Churchill Acura as the 2014s roll in, and make sure to check us out on Facebook and Twitter for further news and updates.

Only Three Days Left to Get a 2 for 1 Oil Change!

If you're like most of the world, you've got a car. If you've got a family, you've got two cars. We'd place good odds on one of those cars needing an oil change soon. We'd place even better odds on the other still needing one from a couple months ago. We're right, aren't we?
Well regardless of why you need two oil changes, if you do, now's the time, and it's running out. There's a coupon on the Mac Churchill Acura Facebook page for a 2 for 1 Oil Change! You'll find it under Offers.
While you should never put off getting an oil change, we'll bet you're glad you did now.
Check out the Mac Churchill Acura website, and be sure to not only grab the coupon from our Facebook, but to check us out on Twitter too.

2014 Acura TSX Sedan and Sport Wagon Blend Luxury and Sporting Performance

With engaging, athletic handling, the 2014 Acura TSX Sedan and Sport Wagon continue a well-established sporting streak. And with comfortable space for five passengers coupled with compact exterior dimensions, the TSX also hits the sweet spot for drivers with an enthusiast's mindset.

The TSX model lineup carries over for 2014, starting with the 4-cylinder TSX Sedan with a manufacturer's suggested retail price (MSRP) of $30,635¹, including a Sequential SportShift 5-speed automatic transmission. An available Technology Package adds a range of desirable features.

The TSX Special Edition Sedan is available with either a 6-speed manual transmission or a Sequential SportShift 5-speed automatic transmission, and adds an ebony interior with red stitching, red instrument illumination and other upgrades. The TSX V-6 with Technology Package tops the sedan lineup. The TSX Sport Wagon is powered exclusively by the TSX Sedan's 4-cylinder engine paired with a Sequential SportShift automatic transmission, and has a MSRP of $31,985¹. The Technology Package is the sole available upgrade to the TSX Sport Wagon.

The TSX Sedan should be arriving any day now, and the TSX Sport Wagon will arrive end of September, early October. Stay tuned on the Mac Churchill Acura website, and don't forget to keep posted about future news and updates on our Facebook and Twitter.

Congratulations to the Winner of the Acura RLX Experience Game!

George Randall of Wichita, Kansas was announced as the winner of the Acura RLX Experience Game.

Mr. Randall will receive The Ultimate Experience, a package worth nearly $60,000, including a seven-night trip for two to the worldwide destination of his choice, an African Safari, with air travel, five-star hotel accommodations and $15,000 in cash.

Congratulations, Mr. Randall!

Check out our RLX lineup on the Mac Churchill Acura website, and be sure to stay tuned on Facebook and Twitter for updates on future contests and promotions.

Westbound IH 820 Off-Ramp Closure

We hate getting lost almost as much as we hate when our customers get lost, so here's a quick reminder: If you're planning on coming in to Mac Churchill Acura, please keep in mind that the Westbound IH 820 Off-Ramp will be closed until February of 2014.

Please take a look at the alternate directions on the Mac Churchill Acura website to make sure you know exactly how to get here, and thanks for your patience with the maintenance.

The Amazing Features of the 2013 ILX Hybrid

 

Integrated Motor Assist IMA
The ILX Hybrid is powered by the Integrated Motor Assist (IMA) System, which has been designed on the premise that much of an engine's power is only used during acceleration or on steep inclines. Thus, the system incorporates a 1.5-liter, 8-valve, i-VTEC 4-cylinder gasoline engine along with an electric motor. The small, efficient engine operates alone when cruising at a steady speed while the electric motor assists the engine when additional power is required.

• Connected exclusively to the continuously variable transmission, the engine has an EPA Estimated Fuel Economy of 39 miles per gallon in the city, 38 on the highway and 38 combined.27
• Under certain conditions, the electric motor alone can propel the car up to 45 mph.
• Deceleration and braking recharge the battery that supplies power to the electric motor.
• Though new to Acura, the IMA system has seen real-world use and been in continual development for over a decade.

Continuously Variable Transmission
The ILX Hybrid is equipped with a continuously variable transmission (CVT). The CVT works like that of a multi-speed bicycle, in which different ratios are achieved by changing the size of gears on each side of a chain. Yet instead of a chain with multiple gears on each end, the transmission uses a metal push-belt, running between a pair of pulleys that continuously vary their diameter.

• Rather than the five or six ratios of common automatic transmissions, the CVT offers an infinite number so as to provide the most efficient drive ratio possible at all times.
• When combined with the Drive-by-Wire throttle, the CVT allows the engine to stay at its most efficient RPM while speed is adjusted largely by ratio changes.
• Steering wheel-mounted paddle shifters allow you to switch between pre-determined fixed ratios to give you control of the transmission when desired.

Want more information on the Acura ILX Hybrid? Stop in today, or visit our website to check out all of our inventory!

The Only Question Is: Where Will You Go?

Although Summer is almost over, it's not too late to take a late-summer road trip. Why spend all of that money on airfare when you can travel in style?

We all find ourselves yearning for the open road. Before you embark on a trip that is sure to be memorable, be sure to follow these tips we've gathered from across the web:

1. Get your car checked out. The last thing you need when you're halfway through the alphabet game with your family is to get stranded in a place you don't know well. Always be sure to get a quick checkup before going on a road trip, including an oil change, fluid check and tire rotation. Also, be sure to bring a tire pressure gauge and check your pressure whenever you stop.

2. Clean your car before and during your trip. In the close-quarters that come with a road trip, free yourself from the chaos of clutter. Sure, now it may not bother you that your car isn't spotless, but combine that with the amount of trash you'll accumulate on the road, and it is a recipe for disaster.

3. Pack accordingly and come prepared.

• It may be tempting to just jump off the exit for some quick fast food, but enough of that will make you groggy during your drive. Keep energized by packing a cooler of nutritious snacks. Not only will you save money, but you'll also be healthier and more alert to tackle the road ahead.
• Be sure to charge all of your go-to gadgets before your trip. Also, invest in car chargers for your phone, tablet, etc. Although we think the road is a good place to disconnect, make sure you have your phone charged and ready in case of an emergency.
• Bring a paper map. Before you see the dreaded "no service" pop up on your smartphone, make sure to bring along a paper map or a print-out from your go-to site for directions, just in case. Also, looking at a real map is just more fun and adventurous, don't you think?
• App up your phone. Like we said, a road trip is the perfect place to leave the electronic, social world at bay. However, having a few handy apps for directions, road delays, and more are a good idea to avoid getting lost or stuck in traffic.
• Have a basic kit for any emergencies that may arise. This includes jumper cables, a tire gauge, a gas container, duct tape, a flashlight/lantern, a first-aid kit, etc.
• Have all of your documents, and make sure your registration, license and insurance are current. The last thing we all want to see is flashing lights behind us. But, if you know all of your affairs are in order you're much less likely to panic when you see red and blue behind you.

4. Relax! Don't drive all through the night. This is your vacation. Take time for yourself. Schedule stops and overnight stays so you can really get the most out of your trip.
 
5. And last but not least, have fun! And take plenty of pictures to show us when you return.

Acura Announces 18.1 Percent Sales Increase in July 2013

Yesterday, American Honda Motor Co., Inc. reported July 2013 U.S. sales of 141,439 units with a total increase of 20.9 percent compared with July 2012. Acura's July sales were 15,150 units, an 18.1 percent increase compared with July 2012.

Acura also saw a 35.4 percent gain in light-truck sales setting an all-time light-truck sales record! In addition, the all-new MDX topped 5,500 units and set a new July record, making it Acura's top-selling model.

Don't Miss Out on Daily Deals on New and Used Models!

Are you in the market for a new or used vehicle, but have the time to look around for a great deal? 

If so, be sure to sign up to receive our daily deals! Every day, we post new or used models at unbeatable prices. Make sure you never miss out on that perfect car you've been searching for.

Visit our website daily for updates, or sign up here to get all the best deals!

Weekly Car Tip: Set Your New Car Up for Success

You finally did it. You found your dream car, and after negotiating and paperwork, you're ready to take it for a joy ride. But before you speed off the dealership lot, be sure to keep some things in mind. Taking care of your car and following a few simple rules during the break-in period can significantly help your car in the long run.

The break-in period is the amount of driving time it takes a car's piston rings to settle into place, ensuring there will be a tight seal that won't leak oil. Most cars typically have a break-in period suggestion between 600 to 1,200 miles.

Here are some things to remember after your car purchase:

Read the owner's manual. There's a lot of good stuff in there. It is important to know your car's break-in time, suggested speed, maintenance schedule and more.

Drive slowly. Be sure to keep your speed under about 50 mph or to the speed recommended by your manufacturer. Varying your speed and avoiding hard and sudden accelerations will improve your vehicle's piston ring seating.

Avoid heavy loads. Don't take the family on a cross-country trek the week you get your new car. Keep the weight off your roof rack and hitch, so the drive train is not stressed.

Check and change your oil. During your first few drives, metallic residue is produced by your new engine. We suggest getting an oil change at the end of your break-in period to get rid of this residue and give your car a nice clean start. 

We know that it's hard to resist the rev of a new engine, but by having patience and keeping your foot off the acceleration, you can keep your car running at it's best long after the new car smell fades away. 

Acura Engineering Is Our Art Commercial 1999

12 Car Cleaning Myths

Take a short drive just about anywhere and glance at the car or truck next to you. Chances are you'll get a feel for what the owner of that vehicle sees as "clean" --underscoring the obvious difference in standards that exist among owners.

In short, when it comes to auto hygiene, clean may be in the eye of the one with the bucket.

Barry Meguiar, who heads the business of the same name (Meguiar's), is out to set the record straight, in the process dispelling what his third-generation family company says are the "dirty dozen" car care myths.

Car Cleaning Myth #1
Dishwashing detergent is safe to use to wash your car.
 
First among them is the idea that plain, ordinary dishwashing detergent is just fine and dandy for car wash purposes.

In the face of opinions that suggest, "go ahead, not a problem," when it comes to squeezing a little into a bucket of hot water and tackling the SUV or four-door sedan, Meguiar nixes the idea altogether.

"Dishwashing detergent is meant to remove everything from the surface. That includes stripping the polymers off the paint surface... The effect is similar to what dishwashing soap does to your hands. Too much will dry the skin. On the surface of a car, the same thing occurs; dishwashing soap actually accelerates the oxidation process when used regularly."


Car Cleaning Myth #2
Washing and cleaning are the same.
 
A car wash removes loose contaminants; cleaning removes stubborn stains, blemishes and bonded contaminants, explains Meguiar. Bonded contaminants? Think tree sap and, almost as bad, a spray of tire rubber that no one can escape. "When you're driving behind someone, the rubber from the tires is landing somewhere -- and that's on your vehicle."


Car Cleaning Myth #3
A shiny car is clean.
 
In this case, seeing is not believing. "Your eyes can't tell you what's happening in the paint finish," says Meguiar, who suggests rubbing the face of your hand over the surface of the car after washing it. "It should feel like glass if it's right. Most of the time it's going to feel more like sandpaper. You can feel the contaminants." Products like a clay bar can easily remove bonded contaminants, something that's essential before applying polish or wax.


Car Cleaning Myth #4
Clay bars should only be used by professionals.
 
Remember how easy it was to use Silly Putty? Using a clay bar is just as easy. The bar (which comes in a kit) is able to grab and gently remove all bonded contaminants (like tree sap and road rubber).


Car Cleaning Myth #5
Waxing removes swirl marks.
 
Meguiar says swirl marks (scratches on the paint surface) can only be removed by getting to the bottom of them. Modern paint finishes magnify the scratches, making swirl marks a troubling aspects of car care. Fixing them depends on how deep the scratch is. Micro-fine scratches can be fixed with a non-abrasive paint cleaner; moderate ones may require something more serious; deeper swirl marks may need professional help.


Car Cleaning Myth #6   
There is no difference between polishing and waxing.
 
Understanding what polishing and waxing are designed to do is key. Polishing creates a brilliant high-gloss surface; waxing protects the vehicle's finish by coating it with wax polymers, resins and silicones (which means waxing won't make a dull surface shiny).


Car Cleaning Myth #7
Machine polishers damage the paint finish.
 
Speed is the key; a dual-action polisher or orbital buffer shouldn't be a problem for even the most inexperienced. Not so with rotary buffers, which operate at much higher RPMs and are best left to the pros.


Car Cleaning Myth #8
Diapers, t-shirts and flannel make good cleaning cloths.
 
A smooth surface is exactly what you don't want to see in a cloth, the reason being those fine particulates that you're trying to capture. While cloth diapers or t-shirts may be clean, they're actually scratching the surface; a premium terrycloth microfiber towel is what's recommended -- the deep-pile surface creates a buffer zone that will pick up the bad stuff, not grind it into the paint finish.


Car Cleaning Myth #9
Wax protection can be guaranteed to last one year.
 
A claim may help sell a product, but Barry Meguiar says there are enough variables in place that make such guarantees suspect. A better strategy might be to consider those differences -- weather, use of road salt, whether your vehicle is parked outside or garaged -- and maintain accordingly.

Car Cleaning Myth #10
Paste wax offers greater protection than liquid wax.
 
While Barry Meguiar admits this once was true, times have changed. "In the old days, there was a great reliance on carnauba wax, which was the hardest natural wax available. Fifty years later we have synthetic waxes, polymers and resins that have far more resilience than carnauba and enhance the gloss. Interestingly, carnauba (which people still want to see in a product) actually grays the surface of a vehicle."


Car Cleaning Myth #11
Lighting a hood on fire, without damaging the paint finish, proves the protective qualities of a car wax.

It may be a nice science trick, but that's about it. Even if the paint surface has little or no protection, setting fire to a pool of alcohol will produce nothing more than a barely warm surface when the flame goes out--which it will do in just a few seconds.


Car Cleaning Myth #12
Once a car is waxed, regularly protecting the paint finish becomes unnecessary.
 
Remember that tree sap and tire rubber? It's never-ending, which means so is the need to remove it (and everything else the world might throw at the surface of your vehicle). The best strategy: Remove the contaminants with a mist-and-wipe product before they have time to bond to the vehicle's paint.  

Source: AOL