Video courtesy of Acura's YouTube channel.
Thursday, March 28, 2013
[VIDEO]: 2013 NYIAS Press Conference Unveiling the 2014 Acura MDX
Acura Vice President and General Manager, Jeff Conrad unveils the 2014 Acura MDX at the 2013 New York International Auto Show.
Wednesday, March 27, 2013
There's only 4 more days to take advantage of our Special Low Lease Offer on this 2012 Acura RL!
$848.72 per month for 39 Months
$0.00 * Down payment.
$0.00 Security deposit.
| MSRP:* | $53,245.00 |
| Lease Acquisition Fee: | $595.00 |
| Down Payment: | $0.00 |
| Capitalized Cost *: | $50,094.00 |
| Residual Value: | $22,362.90 |
| Security Deposit: | $0.00 |
| Monthly Payment: | $848.72 |
| Lease Term: | 39 |
| Mileage Allowance: | 32,500 |
| Excess Mileage Fee: | $0.20 |
Offer ends 3/31/2013. Call us at (866) 554-0461 to speak to a sales consultant today!
"They have always taken great care of my car and me," says Linda G. in this 'Excellent' review on Google+ Local!
Linda G.
Mar 26, 2013
I have had my
Acura TSX serviced at Mac Churchill for a year and a half now and could
not be happier. The service techs are so friendly and helpful, they
listen to my concerns, and the service area couldn't be cleaner or more
customer-friendly. They have always taken great care of my car and me.
Even when I had to pull in unexpectedly to get an immediate repair, they
finished the repair same day and gave me a loaner vehicle to use in the
meantime. Best service I've ever received from a dealership or service
center. Would recommend them to anyone!
Click here to read more reviews on Google+ Local.
Tuesday, March 26, 2013
Campaign for All-New Acura RLX Features Innovative, Multidimensional Marketing and Kicks Off with March College Basketball Tournament
Diverse, high-profile media mix speaks to broad and targeted audiences; Largest mobile investment to date
An integrated, multiplatform advertising campaign supporting the debut of the all-new 2014 Acura RLX, recently launched, featuring extensive, yet targeted placements on TV and in print, digital and mobile. The robust campaign, communicating the theme, "Luxury, taken to a whole new level," is designed to heighten awareness of the Acura brand while also capturing the attention of prospective RLX owners.
"The all-new Acura RLX is one of the most innovative luxury sedans on the market, aimed at the affluent customers who form the heart of the premium luxury sedan market," said Mike Accavitti, vice president of national marketing operations. "By utilizing an integrated campaign in the context of the big annual college hoops tournament, we are able to reach a large audience and still remain highly targeted."
Throughout March and April, the dynamic media mix is composed of high-impact, mass-awareness placements in the late-round men's college basketball tournament games; sponsorship of the ESPN Tournament Challenge, which includes TV, display, mobile, video, social and brand ownership of the brackets; and video sponsorship of the college basketball tournament on demand. Tapping in to the target's passion for golf, there will also be a strong presence in several high-profile golf tournaments on CBS.
While speaking to a broad audience is critical to generate awareness for Acura's new luxury sedan, this campaign also is focused on capturing the attention of the RLX core target. That means delivering the message where this discerning target consumes media: The media pie is nearly equally divided among TV, print and digital, to take advantage of the targets' media-consumption habits.
Beginning in April and continuing throughout the summer, highly focused and frequent media will sustain RLX awareness by leveraging cable networks such as Bloomberg and CNBC; print that includes Forbes, Travel+Leisure and Wired; impactful New York Times and Wall Street Journal units; and home-page takeovers on news, sports and financial sites; and mobile and video networks. This campaign marks Acura's most significant marketing investment in mobile to date. Extensive use of data layering of digital and mobile network buys will ensure reach to RLX prospects. Notably, Acura will continue to leverage Apple's mobile iAd units, following a very successful campaign for the recently-launched Acura RDX.
RLX campaign creative is positioned to build prestige by highlighting , signature technologies such as Precision All-Wheel Steer™ (P-AWS) , Jewel Eye™ LED headlights and the next generation of the AcuraLink® connected car system, as well as luxury-class interior room and comfort. A new TV spot, "Luxury, Luxury," multiple print spreads and pages, and video units and digital banners will amplify RLX prestige messaging.
On sale tomorrow, the 2014 Acura RLX is Acura's all-new luxury flagship sedan. Powered by a new 310-horsepower direct-injected V-6 engine, the RLX represents Acura's advancement toward a higher level of luxury, comfort and quietness while still maintaining the brand's leading dynamic performance.
An integrated, multiplatform advertising campaign supporting the debut of the all-new 2014 Acura RLX, recently launched, featuring extensive, yet targeted placements on TV and in print, digital and mobile. The robust campaign, communicating the theme, "Luxury, taken to a whole new level," is designed to heighten awareness of the Acura brand while also capturing the attention of prospective RLX owners.
"The all-new Acura RLX is one of the most innovative luxury sedans on the market, aimed at the affluent customers who form the heart of the premium luxury sedan market," said Mike Accavitti, vice president of national marketing operations. "By utilizing an integrated campaign in the context of the big annual college hoops tournament, we are able to reach a large audience and still remain highly targeted."
Throughout March and April, the dynamic media mix is composed of high-impact, mass-awareness placements in the late-round men's college basketball tournament games; sponsorship of the ESPN Tournament Challenge, which includes TV, display, mobile, video, social and brand ownership of the brackets; and video sponsorship of the college basketball tournament on demand. Tapping in to the target's passion for golf, there will also be a strong presence in several high-profile golf tournaments on CBS.
While speaking to a broad audience is critical to generate awareness for Acura's new luxury sedan, this campaign also is focused on capturing the attention of the RLX core target. That means delivering the message where this discerning target consumes media: The media pie is nearly equally divided among TV, print and digital, to take advantage of the targets' media-consumption habits.
Beginning in April and continuing throughout the summer, highly focused and frequent media will sustain RLX awareness by leveraging cable networks such as Bloomberg and CNBC; print that includes Forbes, Travel+Leisure and Wired; impactful New York Times and Wall Street Journal units; and home-page takeovers on news, sports and financial sites; and mobile and video networks. This campaign marks Acura's most significant marketing investment in mobile to date. Extensive use of data layering of digital and mobile network buys will ensure reach to RLX prospects. Notably, Acura will continue to leverage Apple's mobile iAd units, following a very successful campaign for the recently-launched Acura RDX.
RLX campaign creative is positioned to build prestige by highlighting , signature technologies such as Precision All-Wheel Steer™ (P-AWS) , Jewel Eye™ LED headlights and the next generation of the AcuraLink® connected car system, as well as luxury-class interior room and comfort. A new TV spot, "Luxury, Luxury," multiple print spreads and pages, and video units and digital banners will amplify RLX prestige messaging.
On sale tomorrow, the 2014 Acura RLX is Acura's all-new luxury flagship sedan. Powered by a new 310-horsepower direct-injected V-6 engine, the RLX represents Acura's advancement toward a higher level of luxury, comfort and quietness while still maintaining the brand's leading dynamic performance.
Article and image courtesy of Acura News.
"Taylor was extremely helpful from my test drive request all the way through our buying experience." - Jordanandchuck
jordanandchuck
Mar 25, 2013
Taylor was
extremely helpful from my test drive request all the way through our
buying experience. He answered every question we had, was friendly and
punctual. He went out of his way to follow up every step of the way and
made sure we got exactly what we were looking for. Once we got to the
financing department we met with Dare. Dare made sure we were informed
on all of the maintenance packages and benefits and even worked on
getting us a better rate. He was very knowledgeable and honest. Both
gentleman were honest and never made us feel pressured. We will
definitely buy from Mac Churchill Acura again in the future and make
sure our friends are aware of the fantastic service we received!
Click here to read more reviews on Edmunds.
Monday, March 25, 2013
Your Monday Maintenance Tip: Protecting your car's interior from sun damage
The effect of ultraviolet rays and heat can quickly destroy the cloth, leather and vinyl inside your car. While there is not singular remedy to protect a vehicle from the sun, we suggest the following measures to help keep your car's interior looking its best.
- Use a windshield sunshade to protect your interior against the fading of cloth and drying of leather and vinyl.
- Window tinting minimizes damaging effects of the sun.
- For extra protection, apply vinyl and leather protectant at regular intervals.
Your Monday Maintenance Tip courtesy of Yahoo!
"A+ in my book!! I will be back for my next service for sure!" - Ls1inoc
Ls1inoc
Forth Worth, Texas
Mar 24, 2013
Overall Score: 
5
5
Everyone at this
dealership should learn from Taylor Jones customer service skills. A+
in my book!! I will be back for my next service for sure!
Click here to read more reviews on DealerRater.
Friday, March 22, 2013
"Their honesty and compassion in answering our questions, consideration for our concerns and our time were very refreshing." - Worthysister
Worthysister
Mar 22, 2013
Overall Score: 5
5
Last Saturday,
16 Mar 2013, my husband and I were scheduled to meet with Mike Luong,
but we met with Thai Nguyen and later spoke with Mike. These two young
men work so very well together as a team, it made us at eased. They
asked questions about what we want, price range and amount wanting to
pay per month. Their honesty and compassion in answering our questions,
consideration for our concerns and our time were very refreshing. Long
story short they worked hard and we drove away in a 2007 Chrysler
Pacifica. Thanks Mike and Thai for you zealousness in making our search a
success. We will refer you two and MacChurchill Acura to our family,
friends and church members. Again, thanks for the experience.
Click here to read more reviews on DealerRater.
Thursday, March 21, 2013
[VIDEO]: Acura RLX "Luxury, Luxury" Commercial
The "Luxury, Luxury" commercial shows that no matter how many luxury items you own, nothing compares to the new Acura RLX. With features like Precision All-Wheel Steer™ and Jewel Eye™ LED headlights, the RLX is luxury, taken to a whole new level.
Video courtesy of Acura's YouTube channel.
Video courtesy of Acura's YouTube channel.
"All personnel from Maintenance and Sales were more professional and pleasant than I had experiences at other auto dealerships." - Mike L.
mike2landon
Mar 20, 2013
Overall Score: 5
5
The Acura
Dealership determined that I needed some maintenance on the transmission
and brakes of my Acura RL during my last trip. I had time to do an oil
change and replace the fluid in my transmission but said I would have to
return for brake work. I came back without an appointment and they were
able work me in and replace the front brakes while I waited. There were
some questions my me about the price of replacing brakes on an Acura RL
but everything was explained to me and fixed to my satisfaction. While
there the owner books from an 2014 Acura RLX were shared with me and new
features explained in detail. All personnel from Maintenance and Sales
were more professional and pleasant than I had experiences at other auto
dealerships.
Click here to read more reviews on DealerRater.
Wednesday, March 20, 2013
Don't forget to take advantage of our 2-for-1 Oil Change eCoupon this month!
Click here and "like" us on Facebook to print this month's eCoupon! Just navigate to the Coupon tab on the top of the page for access to our monthly eCoupons and more!
"Great service... Would definitely recommend taking your vehicle to Mac Churchill Acura." - Dustin B.
Dustin B.
Mar 19, 2013
QualityExcellentAppealExcellentServiceExcellent
Great service.
Had a place for my child to play while waiting on our car to be
maintenanced. Refreshments were provided in the waiting area. Customer
service was fantastic. Would definitely recommend taking your vehicle to
Mac Churchill Acura. Thank you for the great service.
Click here to read more reviews on Google.
Tuesday, March 19, 2013
All-New 2014 Acura MDX to Restake Luxury SUV Benchmark Status at the 2013 New York International Auto Show
With its sharpened performance, efficient design, and refined cabin, the third-generation MDX aims to redefine the 7-passenger luxury SUV segment
The production version of the all-new 2014 Acura MDX will be unveiled March 27, at the 2013 New York International Auto Show (NYIAS), which will further cement the model's position as the benchmark in the three-row luxury SUV category. Utilizing a completely new platform that has been optimized in every respect, the seven-passenger MDX will offer enhanced ride comfort, a more versatile cabin, and increased fuel efficiency, while also improving dynamic performance.
The new third-generation 2014 Acura MDX is equipped with a highly efficient direct-injected 3.5-liter i-VTEC V-6 engine with Variable Cylinder Management (VCM), and will be offered in both SH-AWD and 2-wheel-drive drivetrain variants, the latter configuration being a first for the model. The 2014 MDX features a longer wheelbase that raises ride quality, increases second-row legroom, and improves third-row seat access. In addition, the 2014 Acura MDX harnesses a collection of Acura signature technologies, including the next-generation of the AcuraLink® Connectivity System and Jewel Eye™ LED headlamps.
The 2014 MDX offers a collection of innovative driver assistive and visibility technologies such as the Multi-Angle Rearview Camera and the available Lane Keeping Assist System (LKAS), Adaptive Cruise Control (ACC) with Low-Speed Follow, and Blind Spot Information (BSI). The third-generation MDX is also equipped with a broad array of advanced safety technologies, including the next generation Advanced Compatibility Engineering™ II (ACE™ II) body structure and the available Forward Collision Warning (FCW) and Lane Departure Warning (LDW) systems. Further, the 2014 MDX is expected to achieve top-level safety ratings, including a 5-star Overall Vehicle Score from the NHTSA and a TOP SAFETY PICK+ rating from the IIHS.
Article and image courtesy of Acura News.
The production version of the all-new 2014 Acura MDX will be unveiled March 27, at the 2013 New York International Auto Show (NYIAS), which will further cement the model's position as the benchmark in the three-row luxury SUV category. Utilizing a completely new platform that has been optimized in every respect, the seven-passenger MDX will offer enhanced ride comfort, a more versatile cabin, and increased fuel efficiency, while also improving dynamic performance.
The new third-generation 2014 Acura MDX is equipped with a highly efficient direct-injected 3.5-liter i-VTEC V-6 engine with Variable Cylinder Management (VCM), and will be offered in both SH-AWD and 2-wheel-drive drivetrain variants, the latter configuration being a first for the model. The 2014 MDX features a longer wheelbase that raises ride quality, increases second-row legroom, and improves third-row seat access. In addition, the 2014 Acura MDX harnesses a collection of Acura signature technologies, including the next-generation of the AcuraLink® Connectivity System and Jewel Eye™ LED headlamps.
The 2014 MDX offers a collection of innovative driver assistive and visibility technologies such as the Multi-Angle Rearview Camera and the available Lane Keeping Assist System (LKAS), Adaptive Cruise Control (ACC) with Low-Speed Follow, and Blind Spot Information (BSI). The third-generation MDX is also equipped with a broad array of advanced safety technologies, including the next generation Advanced Compatibility Engineering™ II (ACE™ II) body structure and the available Forward Collision Warning (FCW) and Lane Departure Warning (LDW) systems. Further, the 2014 MDX is expected to achieve top-level safety ratings, including a 5-star Overall Vehicle Score from the NHTSA and a TOP SAFETY PICK+ rating from the IIHS.
Article and image courtesy of Acura News.
"I must report that the high level of professional service we have experienced at Mac Churchill Acura goes far beyond our expectations." - Jeelliot
jeelliott
Mar 19, 2013
Overall Score: 5
5
We have enjoyed
owning three different Acura vehicles over the past 20 plus years.
Having worked in multiple cities during my corporate career including
Minneapolis, Chicago and Atlanta I have had the benefit of working with
several Acura dealers for service including most recently, Nalley Acura
in Atlanta. But, I must report that the high level of professional
service we have experienced at Mac Churchill Acura goes far beyond our
expectations and our previous experiences with the other Acura dealers
across the US. We are extremely pleased to have Mac Churchill Acura as
our servicing dealer.
Click here to read more reviews on DealerRater.
Monday, March 18, 2013
"This was my first car buying experience and I doubt I will ever have a better one." - PokesFan00
PokesFan00
Mar 17, 2013
Overall Score: 5
5
This was my
first car buying experience and I doubt I will ever have a better one.
Thai was extremely professional, helpful and respectful. Most
importantly, he was very truthful and knowledgeable about the specific
car and the Acura brand. He knows exactly what customer service is,
which is a refreshing change from a lot of car dealers, and even most
service industries in general. I was fortunate to get to work with him
and he far exceeded my expectations. Thanks, Thai, for a great buying
experience!
Click here to read more reviews on DealerRater.
Maintenance Monday: The Best Carwash is a Hand Wash
But, Pennington says, don't be like the 60 percent of the population that uses dishwashing detergent when washing the car. It gets the car clean, but strips any protective wax coatings, exposing the vehicle to possible nicks, scratches, and stains. A carwash solution will preserve your car's finish.
When water evaporates, it leaves minerals and dirt on the surface of your car. So when you're done with the wash, dry the surface with a rubber-blade squeegee. One example is the California Water Blade, a large silicone squeegee that some of our photographers use to dry cars quickly during photo shoots.
Thursday, March 14, 2013
[VIDEO]: Cue Car Chase
While at Sundance the Acura Studio played host to a series of Master Classes. Check out this one with Pursuit Systems' Mike Majesky.
Video courtesy of Acura's YouTube channel.
Wednesday, March 13, 2013
Buy one oil change and get one FREE at Mac Churchill Acura this month with this eCoupon!
Click here and "like" us on Facebook to print this month's eCoupon! Just navigate to the Coupon tab on the top of the page for access to our monthly eCoupons and more!
Tuesday, March 12, 2013
Acura TL Wins "Best Cars for Families" Award From U.S. News & World Report
2013 Acura TL named Best Upscale Midsize Car for Families
The 2013 TL, Acura's performance luxury sedan, has been named "Best Upscale Midsize Car for Families" by U.S. News & World Report in its 2013 "Best Cars for Families" awards.
"The Acura TL offers the ideal blend of performance, comfort and safety, resulting in a luxury sedan that's a smart choice for families," said Mike Accavitti, vice president of national marketing operations. "The TL provides parents with the performance they desire in a luxury sedan paired with a well-appointed interior, top safety ratings, a host of standard Acura technologies and spacious second row seating that is ideal for clients and children."
The "Best Cars for Families" awards combine quality, size and family-friendly features into a composite score. Quality is measured using a weighted average of scores from the U.S. News rankings at the time the awards are published. The rankings compare cars on the basis of safety, reliability and a consensus of automotive critics' opinions. Size is based on a vehicle's seating capacity and interior space. For family-friendly features, U.S. News factors in the availability of features deemed to be helpful to families by its editors.
The 2013 TL, featuring Acura's Advanced Compatibility Engineering™ (ACE™) body structure, was among the first vehicles to receive the highest possible safety rating of TOP SAFETY PICK+from the Insurance Institute for Highway Safety (IIHS) under its more-stringent testing guidelines. ACE is an exclusive body design that enhances occupant protection and crash compatibility in frontal crashes. Standard safety equipment on all Acura models includes Vehicle Stability Assist™ (VSA®) with traction control, ABS, dual-stage/multiple-threshold front airbags, front-side airbags, side curtain airbags for all outboard seating positions, front seatbelts with automatic tensioning system and load limiters, Tire Pressure Monitoring System (TPMS) and Daytime Running Lights (DRL).
The 2013 Acura TL is offered in both front-wheel drive and all-wheel drive drivetrain configurations. The front-wheel drive TL is powered by an all-aluminum, 3.5-liter, 24-valve, VTEC® V-6 engine that produces 280 horsepower and 254 lb-ft of torque. The all-wheel drive version of the TL utilizes Acura's Super Handling All-Wheel Drive™ (SH-AWD®) system and comes equipped with an all-aluminum, 3.7-liter, 24-valve, VTEC® V-6 engine that produces 305 horsepower and 273 lb-ft of torque. Both versions are equipped with a Sequential SportShift 6-speed automatic transmission as standard. For the enthusiast, a 6-speed manual transmission is available on the TL SH-AWD model when equipped with the Technology Package.
With a manufacturer's suggested retail price (MSRP*) starting at $35,905, the 2013 Acura TL offers an outstanding array of standard features such as premium leather seats; adjustable, power front seats with 2-position driver's seat memory settings; Bluetooth® HandsFreeLink® cellular telephone interface; an 8-speaker, 276-watt audio system with a 6-disc CD changer, AM/FM radio, XM® Radio, Bluetooth® Audio and USB port and AUX jack connectivity; Dual-zone, dual-mode automatic climate control system with auto humidity control; power moonroof; and aluminum wheels, sized at 17x8 inches for the front-wheel drive TL and 18x8 inches for the TL with SH-AWD.
The 2013 TL, Acura's performance luxury sedan, has been named "Best Upscale Midsize Car for Families" by U.S. News & World Report in its 2013 "Best Cars for Families" awards.
"The Acura TL offers the ideal blend of performance, comfort and safety, resulting in a luxury sedan that's a smart choice for families," said Mike Accavitti, vice president of national marketing operations. "The TL provides parents with the performance they desire in a luxury sedan paired with a well-appointed interior, top safety ratings, a host of standard Acura technologies and spacious second row seating that is ideal for clients and children."
The "Best Cars for Families" awards combine quality, size and family-friendly features into a composite score. Quality is measured using a weighted average of scores from the U.S. News rankings at the time the awards are published. The rankings compare cars on the basis of safety, reliability and a consensus of automotive critics' opinions. Size is based on a vehicle's seating capacity and interior space. For family-friendly features, U.S. News factors in the availability of features deemed to be helpful to families by its editors.
The 2013 TL, featuring Acura's Advanced Compatibility Engineering™ (ACE™) body structure, was among the first vehicles to receive the highest possible safety rating of TOP SAFETY PICK+from the Insurance Institute for Highway Safety (IIHS) under its more-stringent testing guidelines. ACE is an exclusive body design that enhances occupant protection and crash compatibility in frontal crashes. Standard safety equipment on all Acura models includes Vehicle Stability Assist™ (VSA®) with traction control, ABS, dual-stage/multiple-threshold front airbags, front-side airbags, side curtain airbags for all outboard seating positions, front seatbelts with automatic tensioning system and load limiters, Tire Pressure Monitoring System (TPMS) and Daytime Running Lights (DRL).
The 2013 Acura TL is offered in both front-wheel drive and all-wheel drive drivetrain configurations. The front-wheel drive TL is powered by an all-aluminum, 3.5-liter, 24-valve, VTEC® V-6 engine that produces 280 horsepower and 254 lb-ft of torque. The all-wheel drive version of the TL utilizes Acura's Super Handling All-Wheel Drive™ (SH-AWD®) system and comes equipped with an all-aluminum, 3.7-liter, 24-valve, VTEC® V-6 engine that produces 305 horsepower and 273 lb-ft of torque. Both versions are equipped with a Sequential SportShift 6-speed automatic transmission as standard. For the enthusiast, a 6-speed manual transmission is available on the TL SH-AWD model when equipped with the Technology Package.
With a manufacturer's suggested retail price (MSRP*) starting at $35,905, the 2013 Acura TL offers an outstanding array of standard features such as premium leather seats; adjustable, power front seats with 2-position driver's seat memory settings; Bluetooth® HandsFreeLink® cellular telephone interface; an 8-speaker, 276-watt audio system with a 6-disc CD changer, AM/FM radio, XM® Radio, Bluetooth® Audio and USB port and AUX jack connectivity; Dual-zone, dual-mode automatic climate control system with auto humidity control; power moonroof; and aluminum wheels, sized at 17x8 inches for the front-wheel drive TL and 18x8 inches for the TL with SH-AWD.
Article and image courtesy of Acura News.
Monday, March 11, 2013
Monday Maintenance Tip! FIX SMALL WINDSHIELD CHIPS.
For far less the cost of replacing a windshield, repair shops can fix chips and cracks - even quite long ones. The repairs not only keep the chips and cracks from spreading and restore structural integrity, they also improve clarity.
Friday, March 8, 2013
"Had a great experience with my salesman dung, very professional and knew his product." - J. Taylor
jtaylor12073
Mar 07, 2013
Overall Score: 5
5
Had a great
experience with my salesman dung, very professional and knew his
product, hands down the best salesman i have ever meet. He made me and
my wife feel at home. When it came to price his manager Jason made it
impossible to say no. I will tell everyone about this place. Great
facility and the staff is very friendly. Thank you for a outstanding
experience
Click here to read more reviews on DealerRater.
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