2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.

The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end.

Source: Autoblog 

Tuesday Car Trivia

In 1897, Gilbert L. Loomis of Westfield, Massachusetts, became the first American to purchase an auto insurance policy!

MADE FOR MANKIND - The Acura 2014 MDX

The all-new 2014 MDX went on sale at Acura dealerships nationwide today!

Schedule an appointment online to test-drive one today at Mac Churchill!

2014 Acura RLX

One way to avoid locking your keys in your car is to never take them out of your pocket. The key for the all-new RLX can adjust the seats, steering wheel, side mirrors and radio presets automatically and even start your car, all from your pocket. 

Test drive one today! Just visit our website to check out our inventory.

2014 MDX Blind Spot Information System

The DealerRater reviews keep rolling in!

Astoner10 
Fort Worth, Texas 
Jun 17, 2013
Overall Score: 5
"Thanks to David Diamond for helping me get my new Accord. Paul the Pre-Owned Manager helped me get my payments where I wanted! I will definitely be back."

Glenn K. 
Fort Worth, Texas 
Jun 16, 2013
Overall Score: 5
"I visited the Mac Churchill Acura dealership in mid-November 2012 to look at the RDX. Zach Stoops, one the sales representatives, met me and my wife as we entered the showroom floor. In the next 30-45 minutes Zach gave us very thorough demonstration of the RDX and answered every question we had. About six months later I decided I needed to buy a new car. I called Zach at Mac Churchill Acura, even though their were 3 Acura dealers much closer to my home. I told him exact color and model of the RDX I wanted and described my trade-in. Within an hour, he quoted me a firm price. Since I live 35-40 miles from Mac Churchill Acura Zach, took the “bulls by horn”. He drove an Acura RDX over to my house and picked up the Cadillac SRX I was trading back to the dealership. He had the trade-in appraised and all of financial details completed within a couple of hours. The next morning he drove my new Acura RDX over to my house. We completed all of the paperwork in about 10 minutes on my kitchen table and then he gave me a very thorough demonstration of all the features of my new car. Zach Stoops was always very polite, prompt, and extremely knowledgeable when it comes to Acura automobiles. Zach Stoops is the epitome of a professional salesman!"

Nurseneva 
Fort Worth, Texas 
Jun 14, 2013
Overall Score: 5
"I had a great experience with my car purchase. The entire process was easy and quick. I would highly recommend this dealership to my friends and family. I will return here for my next car."

Lisa 
Fort Worth, Texas 
Jun 14, 2013
Overall Score: 5
"Thai was an absolute joy to work with. He went over and above to make sure I left the dealership with a vehicle. I highly recommend him and Mac Churchill to anyone that may have special circumstances or just want to deal with people who are honest and easy to work with, there was no haggling or frustration at all. My experience was awesome!!!!"

Check out what our customers had to say here!

Did you know?

Sylvanus Bowser built the first gasoline pump on September 5, 1885.

The Perfect Father's Day Gift!

Traditionally, Fathers have been assigned the task of teaching their children how to drive. Turn the tables and let your dad in the driver's seat!

Schedule a test-drive with one of our luxury vehicles online.

Acura Captures Edmunds.com’s 2013 Best Retained Value Awards

Acura took home one of the top prizes in Edmunds.com’s third annual Best Retained Value® Awards, which recognizes the brands and new car models that have the highest projected residual values after five years based on their average True Market Value® (TMV®) price when sold new. Acura won the luxury crown with a projected five-year residual value of 45.1 percent.

“[...] This is the second year in a row that Acura has won, and the brand clearly has done a great job distinguishing its value in a hypercompetitive luxury market," says Edmunds.com Director of Auto Remarketing Joe Spina.

All vehicle makes with more than 100,000 unit sales in the U.S. in 2012 were eligible for this year’s brand-level Best Retained Value® Awards. All model-year 2013 vehicles that were launched by the end of 2012 and had unit sales in March 2013 that were at least 20 percent of the average unit sales for the models in its segment were eligible for this year’s model-level Best Retained Value® Awards. Edmunds determined each model’s competitive segment based on its body type and the sales-weighted average MSRP of all available styles (excluding destination charges) of that model’s body type.

Source: CT Watchdog

Acura Presents: Comedians In Cars Getting Coffee - Season 2 - Trailer

USA's 5 Best Road Trips

Pack up the family and soak up the scenery. Your guides: a couple with 250,000 miles of motoring from sea to shining sea.

A road trip is the ultimate getaway. It’s the journey, not the destination, so don’t hurry. Absorb the scenery, visit unusual attractions, eat in roadside diners, knock back a few cold ones in local taverns, and strike up conversations with strangers. The unexpected is part of any memorable road trip.

During 4 1/2 decades, the two of us have driven more than 250,000 miles while touring the USA in a variety of vehicles. We have motored through all 50 states (we flew to Hawaii).

All the trips were enjoyable and educational, but five stand out. The first would be on anyone’s list of great road trips, and the second two are likely on most lists. The last two may be surprising, but only for folks who haven’t driven them.

We’ll see you on the road!

The Pacific Coast Highway
The USA’s premiere road trip winds 1,700 miles along the Pacific Coast from southern California to Washington’s Olympic Peninsula. The scenery is breathtaking with stops that include Hearst Castle, Big Sur, San Francisco, Point Reyes National Seashore, Oregon Dunes National Recreation Area and Olympic National Park. Open the windows and enjoy the fresh air as you drive across the Golden Gate Bridge and watch giant container ships glide underneath. Stare in wonder at the towering redwoods of northern California. Stop in Tillamook, Ore., and enjoy a tour of the Cheese Factory. Walk the beach in the Kalaloch area of Washington’s Olympic Peninsula and renew your spirit with the ocean breeze and pounding surf. It would be easy to spend most of a summer on this spectacular road trip. We know, because we did.

Kid stops: San Diego Zoo in Balboa Park; Sea Center at the Santa Barbara Museum of Natural History; Skunk Train through the Redwoods in Mendocino, Calif.; Lewis & Clark National Historical Park in Astoria, Ore.; Hoh Rain Forest in Olympic National Park, WA. State parks and beaches are accessible along much of the route. San Francisco offers so many sites and activities for children the city is worthy of a separate trip.

Florida State Highway A1A and the Overseas Highway
This 600-mile trip traces Florida’s Atlantic coastline from northeast of Jacksonville to Key West. Interesting stops along the way include St. Augustine, the oldest town in the U.S. (sort of); Daytona Beach, where you can drive on the beach; Canaveral National Seashore; and the John F. Kennedy Space Center. Highway A1A meets U.S. Highway 1 in Miami. Thus begins the scenic 127-mile drive on the Overseas Highway that boasts 42 bridges, including famed Seven Mile Bridge. Swim with a dolphin, stroll through a rescued bird sanctuary, tour a turtle hospital. Much of the road parallels Henry Flagler’s Florida Keys Over-Sea Railroad that commenced operation in 1912 and was destroyed by a 1935 hurricane. The rail line was later converted to an auto route that today remains visible for long stretches. We consider Key West to be Florida’s premiere destination.

Kid stops: St. Augustine’s Marineland; John F. Kennedy Space Center; Palm Beach Zoo and South Florida Science Museum;Everglades National Park; Florida Keys Eco-Discover Center; Key West Butterfly and Nature Conservatory. Public beaches line the Florida coast; interesting stops for kids are scattered along the Overseas Highway.

Newfound Gap Road/Blue Ridge Parkway/Skyline Drive
This seamless, leisurely drive through three national parks offers some of the East Coast’s most scenic landscapes. Newfound Gap Road (32 miles long) cuts across Great Smoky Mountain National Park and connects with the Blue Ridge Parkway (469 miles), which connects with Shenandoah National Park’s Skyline Drive (105 miles). This wonderful drive is void of billboards, traffic lights, roadside trash, and speeding 18-wheelers. We have taken this trip many times and look forward to doing it again. The ideal seasons are spring, for blooms, and fall, for colorful foliage. Six national park lodges along the way offer fun places to overnight. Newfound Gap Road was closed by a major landslide in January 2013, but is expected to open for traffic in mid-May.

Kid stops: Ripley’s Aquarium in Gatlinburg, Tenn.; whitewater rafting near Asheville; Roanoke’s Virginia Museum of Transportation. National Park Service visitor centers along the route offer videos, exhibits and the entertaining, educational Junior Ranger programs.

U.S. Highway 2
The northernmost U.S. highway zigzags through mountain ranges, traverses the northern Great Plains, and swings around lakes as it connects Everett, Wash., with Houlton, Maine. The entire route, including a 700-mile stretch in Canada, covers 3,300 miles. In the West it crosses the North Cascades and the Rocky Mountains. In the East it meets the Green and White mountain ranges. In between it passes through small towns with local museums and inviting coffee shops. In western Montana the highway curves around the southern border of magnificent Glacier National Park. Here, take a short detour on Going-to-the-Sun Road that bisects the park. Driving through Minnesota (including Duluth, birthplace of Bob Dylan) will make clear why the state bills itself “the land of 10,000 lakes.” The trip offers a peek at three Great Lakes: Superior, Michigan, Huron. In the Canadian section spend time in Ottawa, the country’s beautiful capital city. After a visit to Montreal, the road turns south and reenters the US. Arriving in Bangor, Maine, consider Alternate 1 and visit Acadia National Park.

Kid stops: Coulee Dam tour and light show; Spokane’s Riverfront Park; Fort Union Trading Post National Historic Site near Williston, ND; Bemidji’s Headwaters Science Center; Soo Locks at Sault Ste. Marie; Ottawa’s Parliament Building and changing of the guard; Montreal Biodome; Vermont Capitol tour in Montpelier.

U.S. Highway 395
Connecting southern California with the Canadian border, this 1,300-mile drive traverses high deserts and mountain valleys through a large portion of the scenic West. The highway runs in a north-south direction through some of the most beautiful, but uncrowded sections of California, Nevada, Oregon, and Washington. The best portion is arguably California’s Owens Valley, which bisects two major mountain ranges. Stop in the small town of Lone Pine, Calif., where many western movies were filmed nearby. Take side trips to Death Valley National Park and Lake Tahoe before stopping in Reno for inexpensive lodging and entertainment. The drive through northern California, Oregon and Washington passes through small towns and offers great vistas on an uncrowded highway that crosses the mighty Columbia River three times.

Kid stops: Bodie State Historic Park, a ghost town near Bridgeport, Calif.; Virginia & Truckee Railroad train ride from Carson City to Virginia City, NV; Reno’s Discovery Museum; Pendleton (Ore.) Family Aquatic Center; Sacajawea Interpretive Center in Pasco, Wash.;Spokane’s Mobius Kids Children’s Museum & Science Center.

Source: USA Today

Acura rejoins with Seinfeld, sponsors Comedians In Cars Getting Coffee

We enjoyed the opening season of Seinfeld's offbeat "Comedians In Cars Getting Coffee" web series, a video serial where Jerry Seinfeld picked up his friends in some of his classic cars and... chatted. It was a simple premise that offered some genuinely enjoyable moments, even if the 'cars' connection was often a bit incidental. In any case, Acura must have felt the same way, as it has just inked a deal to be the sole sponsor for the series' next season.

Acura, you may recall, already enjoys a relationship with the comedian – Seinfeld starred in the company's 2012 Super Bowl ad alongside the NSX supercar concept. So perhaps it's no surprise that it has signed on to sponsor 24 episodes of the series, due to roll out this year and next. Naturally, with any title sponsorship these days, you can expect to see some integration of the sponsor – in this case, Acura says such measures will involve its new 2014 MDX crossover, integrating "short, contextually relevant ads at the beginning and end of the episode."

Source: AutoBlog

The reviews keep rolling in on DealerRater!

wmlawhon 
Fort Worth, Texas 
Jun 05, 2013
Overall Score: 5
"Courtney Johnson was just gret to work with and she was very sensitive to my schedule with limited time for car shopping. She was very responsive to the questions that I asked and a very effective and efficient sales professional. I would definitely work with her again. WML"

twowalks2 
Fort Worth, Texas 
Jun 05, 2013
Overall Score: 5
"As always, car buying can be such a chore with pushy sales people who tell you anything to close the sale. Well, Courtney Johnson and the entire staff at Mac Churchill Acura was AWESOME. They were not only friendly and professional but there were no fast talking sales gimmicks, just a relaxed atmosphere that made our experience the way it should be. What a great asset to have, people who treat customers the way they want to be treated. Thanks to our wonderful salesperson, Courtney, who is so professional yet humble...We are singing the praises of Mac Churchill Acura!!!!"

mcnguyendds 
Fort Worth, Texas
Jun 05, 2013
Overall Score: 5
"Great working with Mike Luong. He was very helpful and easy going. Made the car buying process go a lot smoother than I thought. Got me a great deal on a nice car."

dede1616 
Fort Worth, Texas 
Jun 05, 2013
Overall Score: 5
"Our experience was exceptional. We were well informed and they worked with us until they made a deal. We had purchased a used car from them several years ago. But because their service after the sale was so incredible we came back. We bought a new car from them this time and are planning on returning for our future purchases. We are so impressed with them that we drive 2 hours from Wichita Falls, TX to do business with them."

niquenique07  
Fort Worth, Texas 
Jun 04, 2013
Overall Score: 5
"John Thompson and Thai has definitely made me change my opinion in regards to big dealerships, or at least just about Mac Churchill Acura. I have always been the type to avoid big dealerships at all cost, simply because you waste time all day, only to leave home empty handed with no deal. That totally was not the case when I visited Mac Churchill Acura. It took John and Thai a while to finally convince me to visit the dealership but once I did, I left home with a 2012 vehicle. My mother, who simply came along for the ride also drove off in a 2012 vehicle. John and Thai were both great and provided exceptional customer service. Izzy was not my sales person but, another customer that came in dealt with him and was very pleased with his service as well. Not sure if she did a review for Izzy so I decided to acknowledge him. Izzy, and the Finance Manager, John Torres, were also both very friendly and pleasant and made sure that we were taken care of. Great job by the staff at Mac Churchill!"

pk2lovesgod 
Fort Worth, Texas 
Jun 04, 2013
Overall Score: 5
"They did a fantastic job, was extremely pleased with my whole buying experience. This is my 3rd time with this dealership and I will be back again. They go above and beyond to help me and make sure everything is taken care of. I highly recommend Mike, Josh and Mark and this dealership."

Willis71 
Fort Worth, Texas
Jun 04, 2013
Overall Score: 5
"We had a great experience at Mac Churchill. Courtney was very professional and knowledgeable. She contacted us to make sure we understood all of the bells and whistles on the car. She explained all the gadgets of the car perfectly."

kghamp 
Fort Worth, Texas 
Jun 03, 2013
Overall Score: 5
"I had maintenance work done. They had to keep it for more repair, had loan car ready for me, how awesome is that. This why I purchase cars from Mac Churchill and why I keep coming back!"

Brent F. 
Fort Worth, Texas 
Jun 03, 2013
Overall Score: 5
"Customer service is very punctual, courteous, and professional. Mr Nguyen explained service recommended to me and price. Very caring and polite individual. I had a pleasant experience at the service department of the dealership."

sslkalpesh  
Fort Worth, Texas 
Jun 03, 2013
Overall Score: 4
"I dealt with Jacob on internet and when we reached there Jacob was nice and friendly. He showed us the car and then we negotiated the purchase price. There was no pressure from Jacob at any time, then Brooks came and tried to haggle but ultimately we were able to come up to a reasonable price point. The staff was nice and friendly. I would recommend this dealership to others."

Read more of our reviews on DealerRater!