Acura in partnership with comedian Jerry Seinfeld and director Barry Sonnenfeld
has created a new series of comedic commercials that will debut on
Season 3 of Seinfeld's original and Emmy-nominated web series Comedians in Cars Getting Coffee.
The eight spots are written and stylized in a retro 1960s style as a
spoof of old-time advertising. They are a new element in Acura's
exclusive sponsorship of Comedians in Cars Getting Coffee, a
show where Seinfeld picks up other famous comedians in vintage
automobiles and takes them out for coffee and funny, intimate
conversations. The spots will debut as Comedians in Cars Getting Coffee Season 3 premieres on the web on January 2, 2014.
Seinfeld starred on camera in Acura's 2012 Super Bowl commercial, but
in this new arrangement his role was behind the camera, as writer and
creative collaborator. With Sonnenfeld and Acura's ad agency Mullen, the
team has created a campaign that shows Acura's sense of humor, while
touting the many luxury features of new models, including the 2014 MDX
three-row luxury SUV and RLX performance sedan. In one spot called Picnic, a family of five packs "90 cubic feet of potato salad" into the cargo area of the 2014 MDX. The dad character boasts – "Man that Acura's spacious trunk seems about made for potato salad." In another called Astro,
a group of four astronauts drive together in the MDX to their lift-off
and back home after their return to Earth. There's enough cargo room in
the back of the MDX to store all of their space rocks and an alien
figure they brought back from the trip. The voice-over on the spot says
the MDX is the SUV for "when space isn't even enough space." In a spot called Love, a happy young couple is seen floating in the clouds while driving the RLX, which "makes you fall in love like you're floating on balloons." The voice-over says the RLX is "Impressive, aggressive and has a cloud-like ride."
"My idea for 'Comedians In Cars Getting Coffee' was to show this
certain aspect of the stand-up comedy world in a way that comedy fans
would enjoy experiencing as if they were there," said Jerry Seinfeld.
"There is absolutely no doubt that without Acura's support I would not
have been able to continue beyond the initial experiment. And now Acura
has enabled me to extend the concept by creating ads that fit the comedy
tone of the show. I can't think of a similar situation ever occurring
anywhere and I am enormously grateful to Mike Accavitti for his vision
and confidence in us. This could not be more fun."
"Jerry is a comedic genius. His creativity and dedication to
excellence made these new spots the gems that they are," said Mike
Accavitti, Senior Vice President, American Honda Motor, Co. "We seek to
continually innovate our marketing at Acura. Comedians in Cars Getting
Coffee and these fun ads perfectly align to our independent thinking,
car enthusiast target customers".
Test drive an Acura at Mac Churchill Acura and stay tuned on our Facebook and Twitter as the videos are released.
The highly anticipated Acura NSX, in concept form, will fire up its
twin-turbocharged engine and innovative new three-motor, torque
vectoring Sport Hybrid powertrain in Gran Turismo®6 (GT6), which
releases worldwide today. The 'real driving simulator' available
exclusively for the PlayStation®3 system gives sports car enthusiasts
their first opportunity to get behind the wheel of the next generation
Acura NSX Concept.
"Whether in the virtual world of Gran Turismo today, or on real-world
roads and racing circuits less than two years from now, the Acura NSX
will be an incredibly innovative and thrilling ride that delivers
something entirely new to the world of super sports cars," said Mike
Accavitti, senior vice president of Auto Operations at American Honda
Motor, Co., Inc. "The wait is over for NSX fans eager to get behind the
wheel of the next Acura supercar, and they can rest assured the actual
production car will be even more amazing than the in-game concept
version."
Targeting next-generation supercar dynamic capabilities with advanced
environmental performance, the Acura NSX will be powered by a
mid-mounted, direct-injected and twin-turbocharged V-6 engine mated to
Acura's Sport Hybrid SH-AWD® (Super Handling All-Wheel Drive) system.
Acura's Sport Hybrid SH-AWD® is an all-new, three-motor
high-performance hybrid system that combines torque vectoring all-wheel
drive with advanced hybrid efficiency through the use of three electric
motors – one motor integrated with the V-6 engine and its all-new
dual-clutch transmission (DCT) driving the rear wheels, and two
high-output electric motors driving the front wheels. The system enables
instant delivery of negative or positive torque during cornering to
achieve a new level of driving performance unparalleled by current AWD
systems. Acura defines this unique customer benefit of it's luxury
performance vehicles as "the synergy between man and machine."
Global development of the NSX is being led by engineers at Honda
R&D Americas, Inc., in Raymond, Ohio. The next-generation Acura
sports car will be produced using domestic and globally sourced parts at
the state-of-the-art Performance Manufacturing Center, now under
construction in Marysville, Ohio. The all-new NSX is expected to go on
sale in 2015.
Keep an eye on Mac Churchill Acura and our Facebook and Twitter for more updates on the NSX's availability as it approaches arrival.
The Acura ILX luxury sports sedan has earned two 2013 Motorists Choice Awards from IntelliChoice
and AutoPacific for the premium market segment in the Youthful and
Cosmopolitan categories. IntelliChoice and AutoPacific define the
"Youthful" vehicle as one that "makes you feel young when you own it,"
while "Cosmopolitan" is defined as a vehicle that "provides prestige or
quiet refuge within a city setting."
"The ILX is positioned as the gateway to the Acura lineup, so winning
the Motorists Choice award for the Youthful category is just one more
indication we are hitting the Generation Y target," says Jeff Conrad,
Vice President and General Manager of Acura.
With its high quality and well-appointed interior, ILX is smart,
spacious and sporty. It offers numerous features important to young
luxury buyers, including a Keyless Access System with smart entry and
push-button start, Pandora® interface and SMS text message function for
easy connectivity, Bluetooth® HandsFreeLink®, and a power moonroof.
The 2014 Acura ILX further increased value on a luxury scale with
eight new standard features to enhance its curb appeal, interior comfort
and overall driving enjoyment. This includes upgraded 17-inch alloy
wheels, new leather seating surfaces and leatherette door liners, an
eight-way power driver's seat, heated front seats and a Multi-Angle
Rearview Camera. The ride experience is further enhanced by a new
audio-system subwoofer and an Active Noise Cancellation (ANC) system
that are standard features on the 2014 ILX.
Also available on ILX is the AcuraLink™ Satellite Communication
System, Acura Navigation System with Voice Recognition™, AcuraLink Real
Time Weather™ with radar image maps and HomeLink.
IntelliChoice and AutoPacific pick vehicles that deliver a
combination of high consumer satisfaction and lower-than-expected
ownership costs over time. Each year, AutoPacific performs an owner
satisfaction survey in the U.S. that solicits consumer feedback from new
vehicle buyers. From these data, AutoPacific compares overall buyer
satisfaction between individual models and vehicle classes and announces
its annual Vehicle Satisfaction Awards based on the findings.
Come test drive an ILX today at Mac Churchill Acura and don't forget to stay up to date on our Facebook and Twitter.
